• Timing Your Social Media Posts - Sales Influence Podcast - SIP 542

  • Apr 29 2025
  • Length: 9 mins
  • Podcast

Timing Your Social Media Posts - Sales Influence Podcast - SIP 542

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  • Summary

  • Optimal Posting Times

    🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours.

    🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentiment tend to be negative during this workday period.

    Research Methodology

    🔬 The Linguistic Inquiry and Word Count (LIWC) tool analyzed 500 million tweets from 2.4 million users in 84 countries over 2 years to determine tweet sentiment during different time slots.

    Sentiment Analysis Results

    📊 Sentiment analysis of tweets revealed two positive periods (5am-8am and 5pm-11pm) when people are more likely to engage positively, and a negative period (8am-5pm) when moods tend to be lower.

    📉 People's moods and sentiment tend to be positive in the morning and evening, but negative during the workday period, with a significant decline in positivity around 2-4pm.
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