Tim Williams on the new age of B2B influencer marketing
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Tim Williams on the new age of B2B influencer marketing
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About this listen
Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation.
They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few.
We talk about:
🔸 What B2B influencer marketing is and isn’t
🔸 The size of influencer marketing and what brands are using it
🔸 The business problems Onalytica helps clients solve
🔸 How influencer marketing, brand building and ABM link together
Enjoy the conversation.
Mentioned in this episode:
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