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Greg Reffner joins Irina on WFM Unfiltered with a refreshingly blunt take on what really goes on behind the scenes of B2B vendor-client relationships. With years of experience navigating the high-stakes world of tech sales and customer success, Greg shares war stories that will make you rethink everything you thought you knew about vendor partnerships. If you've ever sat in a meeting nodding along while a vendor promises the moon, this episode will hit uncomfortably close to home - in the best way.

From the red flags customers ignore (until it’s too late), to the uncomfortable truths vendors are too scared to say out loud, this episode dives into the cracks where broken implementations, failed partnerships, and buyer’s remorse hide. Greg doesn’t just talk about the problems—he pulls them apart. You'll hear about the RFP disaster that nearly derailed a government deal, how loyalty in vendor relationships is more myth than reality, and why change management often fails before it even begins.

Irina and Greg also get into the people side of tech delivery—exploring how the wrong team structure can sabotage your success and what it actually means to be “data-driven” in people management. There’s plenty here for WFM leaders, CX heads, procurement pros, and anyone responsible for transformation initiatives to take away—and a few reality checks for vendors too.

This is an honest, challenging, and incredibly insightful episode that will arm you with the kind of real-world knowledge that doesn't come from polished case studies or sales decks.

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Show Links:

• RightWFM website: www.rightwfm.com
• Email: Irina@rightwfm.com
• Podcast email: WFMUnfiltered@gmail.com
• Podcast Directory listings: www.wfmunfiltered.buzzsprout.com/share
• YouTube Channel: www.youtube.com/@WFMUnfiltered?sub_confirmation=1

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