Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.

This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐

Get my Flower Boss Toolkit — price with confidence and quote like a pro!

Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere?

In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it.

If you're ready for more clarity, clients, and success in your business, this episode is for you. 🥰

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate.

Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want.

Because "sales" is a just another skill that can be learned and perfected by all of us. 🥰

In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience.

Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round. 🥳

Ready to make this Mother’s Day your most profitable yet—without the burnout?

In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder.

If you’re tired of the chaos and want to feel confident heading into this Mother’s Day with a clear plan that actually works, this episode is your blueprint. Let’s set you up to sell more, stress less, and boost those profits! 🥳

Big goals are exciting—but figuring out how to make them happen is a challenge.

In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm.

You’ll learn:

• How to break down your big revenue goals into monthly targets
• The power of reverse engineering your success (so you know exactly what to do)
• Why getting specific is the game-changer your business needs
• How to bring that ‘having done’ energy into your daily actions
• The magic of 12 attempts—because growth is a long game

🎧 Listen now!

Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices?

In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation.

You’ll learn:

• How the work you showcase becomes your “online catalogue” (and why it matters!)
• Why high-quality clients pay for more than just flowers—and how to highlight the full value of your offer
• The simple updates you can make today to start attracting premium clients (no need to wait until Monday!)

The good news? You don’t have to completely overhaul your business to start seeing results. Small tweaks = big impact. Let’s make it happen! 💪

Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes.

In this episode, I’m breaking down exactly how to simplify your wedding sales process so it works for you (not against you). You’ll learn:

• Why your current inquiry process might be overwhelming brides (and exactly how to fix it)
• The two questions every bride has—and how to answer them upfront so you can book more weddings effortlessly
• How to elevate your marketing so clients show up ready to pay in full (before you’ve had a consultation)
• The secret to making sales effortless—without over-investing upfront

If you’re ready to book more dream weddings with ease, this episode is for you. 🎧