Scott Wilson is a New Zealand-based digital marketing strategist and expert and the founder of Digital Influence, a Christchurch-based marketing agency in New Zealand.

Episode Sponsor:

⁠ @academyex ⁠ https://shorturl.at/JLutF

He explains:

◽️ How sending this item helped grab attention of high-ticket clients every time

◽️ Why most digital agencies are selling you the wrong thing, and how to spot it

◽️ What’s possibly going to be hot in marketing in 2-3 years time

◽️ What it takes to build a digital marketing company from scratch

Timestamps:

00:00 – Intro

00:30 – Why In-Person Marketing Still Works in 2025

01:25 – How to Know If Your Business Idea Will Work

03:34 – How to Find a Gap in the Digital Marketing Industry

06:50 – How Scott Got Clients by Hosting Free Seminars

07:54 – Why You Shouldn’t Wait to Be Perfect Before Starting

09:23 – Best Video Script for Personal Branding and Trust

10:26 – The Simplest Video Script That Works Every Time

12:31 – Why Spending on Ads Early Helps Your Business

13:52 – The Core Formula for Consistent Marketing Results

15:15 – Creating Your Ideal Customer Avatar (Colin & Claire)

17:43 – Turning Customer Pain Points Into Content

20:30 – Don’t Build a Fancy Website First – Do This Instead

21:42 – Shy Entrepreneurs? Join Toastmasters to Build Confidence

24:47 – Teach Only What You’ve Done to Build Authority

27:25 – How Conversations at Events Can Turn Into Clients

28:59 - AD

30:09 – Red Flags: How to Spot Bad Clients Early

32:17 – Signs a Client Isn’t Ready or a Good Fit

33:25 – How to Qualify Clients Who Want to Win

35:42 – How to Price a Strategy Session at $499

36:44 – What Happens in a High-Value Strategy Session

41:51 – Genius Direct Mail: Sending Hammers to Get Clients

44:16 – Why the Hammer Campaign Worked So Well

45:21 – Using Reciprocity to Increase Your Marketing ROI

47:39 – Why Face-to-Face Events Will Dominate in 2025

49:19 – Building a Product Ladder: Free to High-Ticket Offers

51:47 – Why the Word ‘Audit’ Doesn’t Work in Sales Offers

53:33 – What’s Inside a 45-Page Marketing Strategy Report

55:57 – Hiring Mistakes: Lessons from My First Employee

58:08 – Biggest Mistakes I Made as a Marketing Founder

1:02:03 – If I Lost Everything, Here’s How I’d Rebuild

1:04:00 – Start With This: Talk to the Market First

Follow Scott:

https://www.linkedin.com/in/scottwilson10x/

Follow me:

linkin.bio/minaamso

Listen on:

Apple podcast: https://shorturl.at/UkJ8v

Spotify: https://shorturl.at/YW7bX

Watch episodes:

https://youtube.com/playlist?list=PLV02UOsnqLn4F2Ekrg_xUFvnl-tStCh14&si=C0j5h87OrmIcStUK

Episode Sponsor:

@academyex https://shorturl.at/JLutF

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