In this episode of The Roofing Millionaires, I sat down with Marcus Dixon, founder of 1% Roofing in North Carolina. His story is a real-world blueprint for building a roofing company that isn’t for everyone—and that’s exactly the point.

Marcus shared how he dropped out of college, paid off debt through labor jobs, and eventually found his calling in roofing. What stood out to me most was how he built a brand around premium quality, service, and values.

He’s not chasing every job. He’s focused on delivering unmatched value—even if it means losing money to sleep peacefully at night. We also talked about branding, customer care, doing what’s right in your 20s, and how roofers should stop trying to serve everyone and start building something meaningful.

Whether you’re in roofing or just starting out, this episode will change the way you think about business, values, and success.

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