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Think Like a CEO: Why ROI Is the Only Metric That Matters

Think Like a CEO: Why ROI Is the Only Metric That Matters

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If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach.

Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.


In this episode, you'll learn:

  • Why personal finance habits (like “only spend what you have”) don’t work in a scalable business
  • How to shift from cost-based decision-making to ROI-based leadership
  • The hidden cost of debt shame—and how it impacts your growth
  • Why “doing it alone” is slowing you down (even if you’re good at it)
  • The real difference between help and support—and why you need both
  • How my own landing page flop turned into a team-powered breakthrough


If you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.


Listen now and learn how to lead with strategy, not fear.


Work with Jackie Murphy

  • Say Hi on Instagram @studioceoofficial
  • Get Insider Marketing Tips in my Free Marketing Masterclass
  • Level Up Your Business with the The Pack Your Classes Challenge
  • Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind


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