The future of marketing and how effective B2B marketing looks today. With Jennifer Montague, VP of Growth at Onomondo
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The future of marketing and how effective B2B marketing looks today. With Jennifer Montague, VP of Growth at Onomondo
-
Narrated by:
-
By:
About this listen
We need to change how we do marketing today because focusing purely on customer acquisition is becoming increasingly expensive, and it’s not sustainable long-term.
Instead, we need to view marketing as a holistic way of growing a company throughout the entire customer journey: from acquisition to activation, retention, and expansion.
But to get there, we need to challenge how most companies and leaders think about marketing, step away from trying to measure and attribute everything and have marketing and sales compete for resources and recognition.
My guest Jennifer Montague shares her vision of what marketing’s role in a company should be and how she’s building that vision at IoT start-up Onomondo.
Listen to the episode to discover:
- How Jennifer came to view marketing as holistic growth, and what has led her to this vision
- How you can get started in realigning marketing to have a holistic impact across the customer's journey
- How Jennifer thinks about roles and skills in the growth team
- How Onomondo will grow in the next 2-3 years, and what marketing levers they are pulling to get there
What listeners say about The future of marketing and how effective B2B marketing looks today. With Jennifer Montague, VP of Growth at Onomondo
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.