In this episode, Bobby and I talk about how, why and when people buy stuff (especially stuff they don't necessarily need), the psychology, perception and story of value, selling in a way that doesn't look or feel like selling, understanding what we're really selling (beyond the obvious product or service), establishing our own commercial worth in a market place of people doing what we do (or similar), how to impress without looking like you're.. trying to impress, a fascinating experiment involving a fake expensive shoe store (with a fake fancy Italian name) selling cheap shoes and manipulating people into paying a fortune for them. All that! Enjoy.

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Dr. Hannah is back and not only is she a Doctor of Neuropsychology but now (and even more impressive) she's a mum! As always the energy, info and inspo (as the kids call it) was great and we had fun chatting about the chasm between theoretical and experiential learning, the ever-increasing rate of diagnoses of mental health conditions, knowing when to chat to someone about your brain, creating an environment for optimal brain development for 0-5's (age group), Jeff the cat and the groundbreaking revelation (from the Doc) that babies require more effort, time and attention than pets. Who'da thought?

Raising children network
Sydney Neuropsych Practice
Lifeline 13 11 14

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How much free will do we actually have? How much are we controlled, determined, and driven by our genetics? And brain chemistry? Subconscious mind? Decades of programming? Fear? Of course, we love to think we're in control, but are we? TYP favourite Josh Piterman is back telling us about his new book (Behind the Mask) and along the way we do a deep dive into the mind, ego, soul, consciousness, fear, happiness, equanimity; you know.. the basics (lol). Enjoy.

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