The XO Edit : Short. Strategic. Spicy. cover art

The XO Edit : Short. Strategic. Spicy.

The XO Edit : Short. Strategic. Spicy.

By: Ellie Emery
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About this listen

🎙️ The XO Edit
Unfiltered creator strategy in 10 minutes or less.

Tired of fluffy advice and recycled Canva tips?
Welcome to The XO Edit, the mini podcast made for content creators, influencers, and small digital business owners who want to grow their brand, sell their products, and actually make money — without the bro marketing or burnout.

Hosted by digital strategist and brand positioning expert Ellie (@xoxoellie.co), this show delivers honest, high-impact episodes packed with real talk about:

  • Passive income myths (and what actually works)
  • Ethical digital product strategy
  • Soft selling + evergreen funnels
  • Niche marketing and audience trust
  • Content that converts — even with a small following

Each bite-sized episode cuts through the noise to give you clear, actionable marketing tips in under 10 minutes. No fluff. No pressure. Just creator-first strategy that works.

✨ New episodes weekly. Strategy-forward, sass-approved.

© 2025 The XO Edit : Short. Strategic. Spicy.
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Episodes
  • Debunking the 10K Product Myth: The XO Edit Episode 1

    Debunking the 10K Product Myth: The XO Edit Episode 1
    May 3 2025

    In this episode of The XO Edit, host Ellie dives into the reality behind the popular '10K product' claims circulating in the online business world. Ellie explains why these claims are often misleading, emphasizing the importance of context, transparent communication, and ethical marketing. She breaks down the mathematical realities of selling digital products and the necessity of a solid strategy, clear messaging, and realistic expectations. Listeners will learn to think critically about income promises, avoid FOMO-driven decisions, and focus on building sustainable, ethical businesses. This episode is a must-listen for creators and entrepreneurs seeking to build something genuine and lasting.

    00:00 Welcome to The XO Edit

    01:01 Debunking the $10K Product Myth

    02:11 The Real Math Behind the Myth

    05:10 Critical Thinking in the Online Space

    06:46 Building a Sustainable Business

    07:34 Final Thoughts and Encouragement
    Show More Show Less
    8 mins

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