A creative sanctuary for writers, business owners, and artists who are called to stay gold in this brave new world.

In this solo episode, I take you behind the scenes of my teaching philosophy—how I approach storytelling and sales writing, why I don’t believe in formulaic “plug-and-play” content, and the deeper emotional and spiritual layers that run underneath everything I teach.

From childhood chalkboards to designing The Greenhouse’s curriculum, this episode traces how teaching became the core of my craft—and why I believe great writing starts with a great lens.

Here’s what we cover:

Why I always knew I’d be a teacher long before I knew I’d be a writer—and how that shapes everything I create now.

How The Greenhouse brought me “home” to my teacher identity and why writers need real instruction, not just templates.

Why self-paced courses rarely work for storytelling and sales—and what writers actually need to get better.

Why understanding the mechanics behind a story matters more than following a framework.

How I think about storytelling as a camera lens—not a formula—and why your voice (not mine) is the point.

Why storytelling is a skill that transcends business: from weddings to wakes to dinner tables.

The spiritual undercurrent of everything I teach—and how stories help us see ourselves more clearly.

Why sales writing is really self-advocacy—and why your pricing, your confidence, and your storytelling are deeply connected.

How stories raise the collective “light” in the world—and why your work deserves to be shared so others can transform too.

Why the ripple effect of your stories matters more than you realize.

If you want to learn storytelling and sales writing in a way that’s practical, human, and deeply empowering, you can join me for The Greenhouse or start with my free workshop, How to Write a Money-Making Testimonial, happening December 11 at 11 a.m. CT. Links are in the show notes.

I can’t wait to teach you—whether it’s for one hour or for six months.

JOIN MY FREE WORKSHOP ON DECEMBER 11th

Learn how to write a client case study in story form in my upcoming FREE workshop: How to Write a Money Makin' Testimonial.

Register here

P.S. Seeing this episode after December 11, 2025? Use the link above and we'll send you the replay!

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

A creative sanctuary for writers, business owners, and artists who are called to stay gold in this brave new world.

In this solo episode, I break down why client case study stories are the most profitable, trust-building, conversion-boosting stories in your entire business—and why so many of us still avoid sharing them.

These aren’t just “testimonials”; they are narrative proof of your value, your process, and the real transformation you facilitate.

Case studies help your audience see themselves inside the work. They let people understand not only what you do, but how it works—and whether your approach is right for them.

And in a market where buyers are more cautious, more informed, and doing more research than ever, these stories matter.

Here’s what we cover:

Why stopping to reflect on your client work is essential—not optional—if you want predictable monthly or quarterly sales.

The problem with the “five gold stars + screenshot” testimonial trend—and how it trains your audience to scroll right past your wins.

Why story-driven case studies outperform static testimonials every single time.

Why “I don’t know enough details” is a cop-out—and why you have more of the story than you think.

The user behavior most people miss: why audiences don’t actually read screenshot testimonials and what to do instead.

How to write case studies that introduce nuance, speak to different buyer segments, and mirror the emotional and practical value of your offer.

Why today’s customers require more information, more safety, and more transparency before they ever invest—and how case studies deliver exactly that.

How case studies de-pressurize the sales cycle by answering questions before someone ever gets on a call with you.

Why qualitative wins (clarity, confidence, momentum, relief) matter just as much as revenue data—and how to tell those stories well.

Why these stories are your highest-converting sales assets—and why they’re also the least shared.

Want to turn client wins into stories that sell? Join my free workshop Dec 11 at 11am CT: How to Write a Money-Making Testimonial. I'll share my method, examples, and tools for archiving your best stories.

If you're listening after Dec 11, the replay is waiting for you. Just use the link in the show notes. Access it anytime, whether it's next week or next year.

Case studies are the highest-ROI stories you can tell. Let’s make sure you’re actually telling them.

JOIN MY FREE WORKSHOP ON DECEMBER 11th

Learn how to write a client case study in story form in my upcoming FREE workshop: How to Write a Money Makin' Testimonial.

Register here

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

A creative sanctuary for writers, business owners, and artists who are called to stay gold in this brave new world.

In this solo episode, I trace the entire evolution of my Money Makin’ Testimonials workshop—from a scrappy digital product I Frankensteined together years ago… to a full chapter inside my upcoming book… to a signature writing lab inside The Greenhouse… to the live workshop I’m teaching on December 11.

What started as an experiment became one of the most transformative storytelling tools I teach—because client case studies (told well) are the highest-converting stories in your business.

Here’s what we cover:

How the original “money-making testimonials” idea was born during a curriculum build—before I even realized I was teaching sales, not marketing.

Why version one of the course flopped—and how the questions, confusion, and messy drafts taught me what people really needed.

How Here to Sell reframed everything—turning testimonials into “the Bee” in my Field Notes metaphor and giving them a full, practical, long-form home.

Why The Greenhouse dedicates an entire writing lab to case studies—and how this story type consistently produces the biggest ROI for writers and founders.

The DC workshop moment that changed everything—seeing the light bulbs go off as people understood how to write qualitative proof (even without revenue metrics).

The real reason people avoid sharing case studies—and why your clients want you to tell these stories.

Why December is the best time of year to gather your transformations, choose the stories you’ll tell in 2025, and stop leaving money on the table.

Whether you’re a writer, a founder, or a creator with client results you’ve been keeping quiet, this episode shows you how this workshop came to life—and why learning this skill now will change your entire sales ecosystem next year.

The live workshop happens on December 11 at 11 a.m. CT. The link to join is in the show notes, and I’d love to see you there.

JOIN MY FREE WORKSHOP ON DECEMBER 11th

Learn how to write a client case study in story form in my upcoming FREE workshop: How to Write a Money Makin' Testimonial.

Register here

P.S. Seeing this episode after December 11, 2025? Use the link above and we'll send you the replay!

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

A practical teardown of how I engineer “already-sold” conversations—for me and for clients—by shifting the heavy lifting into your copy and content.

I walk through the real case study of Michelle at Cultivate Your Space (interior design for mental health + wellness), how we productized her offer (“Give Me The Vision”), rebuilt her sales ecosystem, and why her next call took fifteen minutes and zero objection-handling.

Here’s what we cover:

Why I don’t “do sales calls” (and what replaces them): pre-selling through clear messaging, proof, and story-first nurturing.

Rented vs. owned channels—how Instagram discovered, email converted, and why the newsletter quietly outsold the feed.

Productizing your service: naming, packaging, scope clarity, and how a crisp container removes bespoke chaos.

The four must-have assets: website copy that sells, an email welcome sequence that warms, middle-of-funnel posts that teach value, and a no-drama inquiry page.

Handling price + objections in the content (so the call isn’t a debate, it’s a decision).

Designing the “easiest call ever”: agenda, questions to confirm fit, and the two green lights I listen for before sending the invoice.

Metrics that actually matter: list-to-lead rate, lead-to-call rate, and call-to-close speed (plus how to read them).

The three mistakes that stall sales: vague offers, content without an objective, and ghosting your list between launches.

A 7-day action plan to pre-sell your next offer without adding more calls to your calendar.

Client spotlight—Cultivate Your Space: we packaged “Give Me The Vision,” raised per-room pricing, tuned the welcome sequence, and used instructional IG posts to feed owned channels; result: a calendar booked a month early and a prospect who arrived knowing the offer, the price, and the process—just needed the scope check.

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

A love letter to reading as a creative practice—and a ruthlessly curated stack to sharpen your storytelling, deepen your sales voice, and keep you grounded when the algorithm gets loud. I share why strong inputs create stronger output, why indie bookstores matter, and how to build a sustainable reading ritual even if you’re busy, neurospicy, or starting from zero.

Here’s what we cover:

Why writers must be readers—how quality sentences tune your internal ear and lift every draft you touch.

Formats that actually stick for your brain—print, ebook, audio…or permission to choose one and ignore the rest.

How to read “on purpose”—savoring, skimming, annotating, and rereading as craft training (not homework).

The case for indie bookstores—real recommendations, community dollars, and serendipity you’ll never get from a feed.

Fiction + memoir + craft—why a mixed stack builds range, resonance, and sales clarity.

The 11 I recommend and why they matter:

Beautyland — Marie-Helene Bertino: luminous, alien-hearted fiction that captures the strangeness and holiness of making art.

The Creative Act — Rick Rubin: short, devotional-style riffs that reconnect you to source, courage, and simplicity.

Save the Cat! Writes a Novel — Jessica Brody: a practical, scene-by-scene plotting spine you’ll steal for books, emails, and case studies.

The Book of Goose — Yiyun Li: quiet, cutting fiction about ghostwriting, fame, and the cost of storytelling.

A Happy Pocket Full of Money — David Cameron Gikandi: wealth energetics, self-worth, and why your prices are part of your prose.

Dinner for Vampires — Bethany Joy Lenz: razor-tight memoir of power, cult dynamics, and reclaiming your voice.

Outrageous Openness — Tosha Silver: tiny spiritual vignettes that teach surrender, timing, and creative trust.

In the Dream House — Carmen Maria Machado: second-person memoir masterclass in perspective, structure, and emotional precision.

Martyr! — Kaveh Akbar: poet’s-brain fiction with outrageous images and immaculate plot stitching.

The God of the Woods — Liz Moore: propulsive, character-rich mystery that doubles as a study in authority and pacing.

The BFG — Roald Dahl: a reminder that wonder, voice, and heart are advanced craft—disguised as a children’s book.

Whether you’re drafting a book, a newsletter, or a sales page, this episode gives you a reading roadmap that upgrades your writing life—without turning it into a chore. Bring a pen. Mark up the margins. Let great sentences change your own.

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

A field report from the real world (not the algorithmic echo chamber): what creators, founders, and content-led brands are actually shifting toward in 2026—and how to recalibrate your writing so it resonates and converts.

In this solo episode, I synthesize on-the-ground conversations from a DC summit of newsletter writers and podcasters, my own R&D, and client work to map the new rules of story-driven growth in a post-hype, post-AI-glitter era.

Here’s what we cover:

What’s out: AI-fluff and copy-paste brand voices—why audiences can feel the disconnect and are opting for unmistakably human writing.

What’s in: emotional resonance as a safety signal—how mind–body–soul storytelling rebuilds trust in crowded markets.

Ethical sales as the norm—clear pricing, tangible promises, and transparent context replacing bro-y “wins” and vague case studies.

Story-first funnels—longer, warmer nurture that centers narrative over gimmicks so decisions feel confident, not coerced.

Buyer behavior shifts for 2026—more research, slower cycles, and what your site, newsletter, and LinkedIn now must answer upfront.

The long-form revival—why depth pieces (and meatier emails/posts) are outperforming bite-sized takes for authority and conversion.

How to future-proof your voice—using assistive tools without losing authorship, so your content sounds like you on your best writing day.

Where to invest next—staff writers, sharp ghostwriters, and internal sales literacy to keep quality high and message aligned.

Whether you’re running a content-led brand or writing for one, this episode gives you a practical compass for 2026: write what only you can write, sell with radical clarity, and let story do the heavy lifting.

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

In this solo episode, I dismantle the two biggest creativity killers—procrastination and perfectionism—and show you how momentum (not magical inspiration) is what makes drafts become art.

Rather than coddling ideas for months or years, I walk through a practical, compassionate way to start before you feel ready, iterate fast, and let clarity emerge from the doing.

Here’s what we cover:

Why so many writers stall: the hidden bargains we make with perfection—and how they quietly feed procrastination.

The 3% truth about books: most people never finish a first draft, and how to put yourself in the tiny minority that does.

My 45-minute drafting method and why “clean as fuck” writing shows up on revision three, not pass one.

The sculptor mindset: treat your draft like marble—remove what doesn’t belong, then refine—without judging early shape.

How to court inspiration the honest way: start moving, then invite it in (it rarely visits thinkers, always visits doers).

A simple anti-block protocol: lower the bar, write the wrong words on purpose, trust that iteration is your editor.

The quiet test from the universe: show up first, then receive—why action is the prerequisite for the breakthroughs you want.

If you’ve been spinning, this is your call-in, not a call-out. Start messy, ship something small, and let momentum make you brave.

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective

In this episode, I answer a listener question from Bev about moving from email tech/strategy into paid writing, and I use my own current pivots (author, teacher, small-town creative) as a live case study in building real confidence.

Rather than waiting to “feel ready,” this episode shows you how to read the invitations you’re already getting, make small aligned experiments, and let action build identity.

Here’s what we cover:

The real question beneath Bev’s prompt—how to shift from implementer to writer without feeling like an imposter.

Why confidence follows identity (not the other way around), and how to spot the invitations you’ve been ignoring.

How I’m navigating my own pivots—writing a book, launching an accelerator, and reshaping my lifestyle—and why ease is the north star.

A simple tweak to make your newsletter sell without turning it into a pitch fest (subtle CTAs that point back to your offer).

Why it’s often easier to write persuasive copy for clients than for yourself—and how to leverage that to get early wins.

Signals that it’s time to expand your services, plus a calm way to price and deliver your first writing projects.

A quick “confidence protocol” you can run before you write or ship: notice the invitation, choose one small experiment, ship, and let the result inform your next step.

If you’ve been waiting for confidence to arrive before you say yes to bigger work, consider this your invitation to go first. The feeling follows the doing.

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective