A creative sanctuary for writers, business owners, and artists who are called to stay gold in this brave new world.

In this solo episode, I take you behind the scenes of my teaching philosophy—how I approach storytelling and sales writing, why I don’t believe in formulaic “plug-and-play” content, and the deeper emotional and spiritual layers that run underneath everything I teach.

From childhood chalkboards to designing The Greenhouse’s curriculum, this episode traces how teaching became the core of my craft—and why I believe great writing starts with a great lens.

Here’s what we cover:

Why I always knew I’d be a teacher long before I knew I’d be a writer—and how that shapes everything I create now.

How The Greenhouse brought me “home” to my teacher identity and why writers need real instruction, not just templates.

Why self-paced courses rarely work for storytelling and sales—and what writers actually need to get better.

Why understanding the mechanics behind a story matters more than following a framework.

How I think about storytelling as a camera lens—not a formula—and why your voice (not mine) is the point.

Why storytelling is a skill that transcends business: from weddings to wakes to dinner tables.

The spiritual undercurrent of everything I teach—and how stories help us see ourselves more clearly.

Why sales writing is really self-advocacy—and why your pricing, your confidence, and your storytelling are deeply connected.

How stories raise the collective “light” in the world—and why your work deserves to be shared so others can transform too.

Why the ripple effect of your stories matters more than you realize.

If you want to learn storytelling and sales writing in a way that’s practical, human, and deeply empowering, you can join me for The Greenhouse or start with my free workshop, How to Write a Money-Making Testimonial, happening December 11 at 11 a.m. CT. Links are in the show notes.

I can’t wait to teach you—whether it’s for one hour or for six months.

JOIN MY FREE WORKSHOP ON DECEMBER 11th

Learn how to write a client case study in story form in my upcoming FREE workshop: How to Write a Money Makin' Testimonial.

Register here

P.S. Seeing this episode after December 11, 2025? Use the link above and we'll send you the replay!

CONNECT WITH KENDALL:

👩🏼‍🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product

Website: candidcollective.co

LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com

The Writer's Round on Substack: thewritersround.com

PREMIUM SUPPORT

Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com

Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide

© The Candid Collective