In this special episode of The World of Taste & Smell, World Taste & Smell Association's Mindy Yang and Stephanie Feuer sit down with Maeve Webster andMIKE KOSTYO of Menu Matters to unpack the biggest takeaways from the 2025 Fancy Food Show. From standout flavors and clever packaging to cultural shifts and industry buzz, they explore what’s real, what’s performative, and what these trends reveal about where consumers’ hearts, wallets, and appetites are heading.

p.s. Don't miss a special World Taste & Smell Day episode on multisensory eating with this incredible team from Menu Matters — dropping September 14.

• First impressions from the 2025 Fancy Food Show floor

• Top 3 standout products and “wow” moments

• Flavor trends: global influences, nostalgia, indulgence, and wellness

• Ingredient heroes & villains: what’s hot, what’s over

• Behind the booths: what brands got right (and wrong) in their pitches

• Industry insights: optimism, anxiety, and the future of F+B innovation

• Rapid fire favorites

🔗 Learn more about Menu Matters: menumatters.com

🌐 Join the conversation: tasteandsmell.org

In this episode of The World of Taste & Smell, World Taste & Smell Association's Co-Founder & CEO Mindy Yang (@GoDolceVita) sits down with her friend, American Perfumer Yosh Han — visionary perfumer, entrepreneur, and community builder — for a deep and candid conversation about fragrance, identity, and the power of scent as a lifelong journey.

Like Mindy, Yosh has been a pioneering force in independent perfumery for decades. Known for her boundary-pushing creations and her commitment to fostering community, she has also challenged the industry to re-examine its language and values. From her early days “living life by her nose” to her role as an outspoken advocate for change, Yosh embodies fragrance as both art and activism.

Together, Mindy and Yosh explore:

• Yosh’s unconventional beginnings and the challenges of forging a career outside the traditional perfumery model.

• The rise of independent and niche fragrance, its growing pains, and its future.

• Why the term Oriental has no place in modern perfumery and what a new, inclusive fragrance language could look like.

• Travel and sailing as sources of inspiration, and how scent connects to taste and memory in powerful ways.

• Yosh’s reflections on artistry, community, and what truly matters at this stage in her journey.

This episode is both personal and provocative — an invitation to rethink how we experience, describe, and connect through scent.

• Explore Yosh’s world of scent: eaudeyosh.com

• Learn more about the World Taste & Smell Association: TasteAndSmell.org

If this conversation resonated with you, please subscribe, share, and leave a review. Join the conversation online and support sensory science, wellness, and advocacy with a donation or collaborate with us.

Step into the world of fragrance with Mindy Yang (@GoDolceVita), Co-Founder and CEO of the World Taste & Smell Association, and Nadia Kadri (@NewYorkNose), founder of Perfumeverse NYC—a scent-driven platform that blends storytelling, discovery, and community.

Together, they explore the vibrant culture of indie perfumery, the origins of Perfumeverse NYC, and the power of community in shaping this creative industry. The conversation dives into the evolving role of AI in fragrance creation, the deep connection between scent and personal identity, and some of the most exciting indie and experimental brands from around the globe.

At its heart, this episode celebrates the emotional power of scent and highlights the growing need for a richer understanding of fragrance culture—showing how perfume is so much more than a luxury; it’s a gateway to memory, identity, and lived experience.

💌 Sign up for Nadia’s newsletter: perfumeverseNYC.com

📱 Follow Nadia on Instagram & TikTok: @newyorknose | @perfumeverseNYC

💬 Nadia is active in the DMs of both accounts—so don’t hesitate to say hi!

🌐 Learn more about the World Taste & Smell Association and support our mission at: tasteandsmell.org