In this episode of Women Empower Wednesdays, host Bri Logue engages in a deep and inspiring conversation with Chelsea Diaz, co-founder of The Rainmaker Family. Ranked 148 on the Inc 5000 list of fastest-growing privately held companies in America, Chelsea is dedicated to empowering entrepreneurial moms to achieve financial freedom while balancing family life.

Summary: Chelsea shares her journey from working in the wedding industry to becoming a successful entrepreneur alongside her husband, Steven. They transitioned to running an Amazon FBA business, which provided the financial leverage and time freedom they desired. Chelsea reflects on a pivotal moment at a wedding where they realized their side hustle was outperforming their primary job, marking the beginning of their full commitment to their new business. She discusses the importance of structuring life and business to be present and engaged in both roles, particularly as a mother.

Show Notes:

1. Introduction to Chelsea Diaz: Background on Chelsea’s entrepreneurial journey and the inception of The Rainmaker Family.
2. Shift from Service-Based Business to Amazon FBA: Chelsea details the transition from the demanding wedding industry to a more flexible and profitable Amazon FBA business.
3. Empowering Entrepreneurial Moms: Discussion on how Chelsea aims to help moms achieve a balance between nurturing their families and pursuing entrepreneurial success.
4. Key Moments of Transformation: Chelsea recalls the wedding day realization that their side business could support their family more effectively than traditional work.
5. Balancing Motherhood and Business: Insights into how Chelsea manages her roles as a businesswoman and mother, ensuring she is present in both areas of her life.
6. Strategies for Effective Time Management: Chelsea shares practical tips for entrepreneurs on managing time and responsibilities efficiently to minimize stress and maximize productivity.
7. Future Aspirations and Ongoing Projects: Overview of Chelsea’s current projects and her vision for expanding the impact of The Rainmaker Family.

Chelsea Diaz’s story is a compelling example of how strategic changes in business models and personal life management can lead to significant improvements in both professional success and family happiness. Her approach provides valuable lessons for entrepreneurs, especially mothers, on achieving a fulfilling and balanced life.

Connect with Chelsea:
https://www.instagram.com/chels_diaz/

https://www.instagram.com/therainmakerfamily/

Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this inspiring episode of Women Empower Wednesdays, host Bree Logue speaks with Jen Sugermeyer, the founder and CEO of ATA Cosmetics. Jen shares her transformative journey from a career in IT leadership to revolutionizing the beauty industry with her innovative jade applicator, which combines skincare and makeup application into one eco-friendly tool.

Summary:
Jen Sugermeyer discusses her entrepreneurial shift and the challenges of introducing a novel product like the jade applicator, which aims to replace conventional makeup sponges, brushes, and even gua sha tools. She highlights the importance of education and hands-on demonstrations in marketing her unique product. Jen also delves into her personal growth, including her journey to sobriety and how it inspired her to help others enhance their lives.

Show Notes:

1. Jen Sugermeyer's Background: An introduction to Jen's transition from IT to the beauty industry, driven by her passion for impactful innovation.
2. Innovation in Beauty Tools: Discussion on the creation and unique aspects of the jade applicator, emphasizing the challenges of educating consumers about a new way to apply skincare and makeup.
3. Marketing Strategies: Insights into how ATA Cosmetics is tackling marketing challenges, including partnerships with advertising firms and active participation in trade shows.
4. Personal Development: Jen talks about her sobriety and the profound personal development journey that helped shape her business philosophy.
5. Entrepreneurial Challenges: Jen shares the obstacles she has faced in launching and scaling ATA Cosmetics, particularly around product education and customer engagement.
6. Future Aspirations: A look into the future developments for ATA Cosmetics, including new product lines like eye gels and serums designed to complement the jade applicator.

Jen's story is not just about creating a new product but also about how personal transformation can lead to professional innovation, aiming to make a tangible difference in people's lives through her entrepreneurial ventures.

Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media

In this episode of Women Empower Wednesdays, host Bri Logue talks with Misty Santos, a marketing professional and fractional Chief Marketing Officer (CMO) who specializes in transforming businesses through effective sales and marketing strategies. Misty’s extensive background allows her to aid women-led businesses in expanding their reach and strengthening their financial stability.

Summary:
Misty Santos shares her journey from owning a fitness business to becoming a fractional CMO, focusing on empowering women business leaders through enhanced sales and marketing strategies. She discusses the significance of having a good biography, evolving as an entrepreneur, and her approach to providing temporary or long-term marketing leadership in businesses. Additionally, Misty touches on the importance of email marketing and offers valuable insights into the use of storytelling in marketing.

Show Notes:

1. Introduction to Misty Santos: Overview of Misty's career and her role as a fractional CMO.
2. Entrepreneurial Journey: Misty discusses her transition from fitness to marketing and the motivations behind her career shift.
3. Fractional CMO Explained: Explanation of what a fractional CMO does and how this role benefits businesses.
4. Importance of Sales and Marketing: Insights into the essential nature of mastering sales and marketing for business success.
5. Email Marketing Emphasis: Discussion on the effectiveness of email marketing and tips for building and engaging an email list.
6. Storytelling in Marketing: Misty emphasizes the power of storytelling as a marketing tool.
7. Advice for Entrepreneurs: Strategies for entrepreneurs on maintaining resilience and financial stability through effective marketing practices.

Misty Santos exemplifies how strategic marketing and sales operations can significantly impact business growth, especially for female entrepreneurs looking to strengthen their positions in their respective industries.

Connect with Misty:
https://www.linkedin.com/in/mistysantos/

Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media