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The Vine Podcast

The Vine Podcast

By: Madison Wetherill
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About this listen

 The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience. Art
Episodes
  • Streamlining Your Photoshoots with Melodee Fiske

    Streamlining Your Photoshoots with Melodee Fiske
    Jul 29 2025

    In this episode:

    Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrilled with? Today I'm talking with Melodee Fiske from Pretty Focused, and she's completely changing the game when it comes to food photography for bloggers. You'll learn if you're spending too much time editing photos, overthinking your styling and she'll teach you how to shift your mindset from stressful photoshoots to streamlined. If you've been overthinking your food photography or feeling stuck in a rut, this conversation is going to be so helpful for you.

    Key points I'll cover in this episode:

    • The Recipe is Always the Hero
    • Simplify Your Styling Approach
    • Master the "Oven to Served" Method
    • Lighting and Composition Trump Styling
    • The Tutorial-Based Photography Mindset
    • Streamline Your Photo Shoot Process
    • Common Angles and When to Use Them
    • The Value is in the Variety

    Melodee Fiske is a food photography educator and founder of Pretty Focused, where she has helped thousands turn their passion into profitable, work-from-home businesses. As a former teacher and full-time photographer, she built her own dream career and now teaches others how to do the same. They have recently launched a brand-new edition of Pretty Focused and this time, its built specifically for food bloggers. It’s designed to help bloggers take better photos of their own recipes using the camera they already have. Whether they just getting started or have been blogging for years, they are going to love hearing how this new program can help them save time, build confidence, and elevate their content.

    Related content:

    The Crafted Website Experience

    Sign up to get podcast updates sent directly to you!

    Connect With Madison

    Instagram | Website | Show Notes

    Work with Grace + Vine in 2025:

    1. Design Services for Food Bloggers

    2. Our newest way to redesign your website! Learn more here.
    Show More Show Less
    45 mins
  • 3 Branding Mistakes That Are Holding You Back

    3 Branding Mistakes That Are Holding You Back
    Jul 22 2025

    In this episode:

    If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engaging on social media and building your email list, but you're not seeing your brand grow, this episode is for you.

    The real difference between staying stuck and growth is actually more about your personal brand than it is about your fonts or your colors that you choose.

    Today we're tackling 3 branding mistakes that are blocking the connections you need to grow.

    The 3 Mistakes we'll cover in this episode are:

    • Thinking Your Logo IS Your Brand
    • Showing Up Differently on Social Media VS Your Website
    • Hiding Behind Your Blog Instead of Building a Personal Brand

    Related content:

    The Crafted Website Experience

    Sign up to get podcast updates sent directly to you!

    Connect With Madison

    Instagram | Website | Show Notes

    Work with Grace + Vine in 2025:

    1. Design Services for Food Bloggers

    2. Our newest way to redesign your website! Learn more here.
    Show More Show Less
    25 mins
  • 3 Web Design Mistakes That Are Costing You Traffic

    3 Web Design Mistakes That Are Costing You Traffic
    Jul 15 2025

    In this episode:

    Here’s the truth nobody talks about: a beautiful website doesn’t automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we’re diving into 3 design mistakes that look harmless but are actually costing you readers and traffic over time.

    The 3 Mistakes we'll cover in this episode are:

    • Your Homepage Fails the 3-Second Test
    • Your Categories Are Confusing Google (And Your Readers)
    • Your Homepage Is Just a Blog Feed

    Related content:

    The Crafted Website Experience

    Sign up to get podcast updates sent directly to you!

    Connect With Madison

    Instagram | Website | Show Notes

    Work with Grace + Vine in 2025:

    1. Design Services for Food Bloggers

    2. Our newest way to redesign your website! Learn more here.
    Show More Show Less
    21 mins
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