The Value Gap - Do or do not. There is no try.
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The Value Gap - Do or do not. There is no try.
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About this listen
This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services.
Some of my personal highlights from the conversation include:
✅ Why clients struggle to see your worth.
✅ The sweet spot between “art and science” when selling services.
✅ The importance of systemising delivery with repeatable frameworks.
✅ Tools to turn advisory chats into valuable and commercial outcomes.
✅ And why “efficiency ≠ profit”—unless you reinvest that time intentionally.
This one's packed with insights for anyone selling services, especially if you’ve ever found yourself thinking, “I know I added value... but did I explain it well enough?”
Business Book Bonus Section:
The Grapes of Wrath: https://amzn.eu/d/4SCeJHp
What Got You Here Won't Get You There: https://amzn.eu/d/3n48q3K