The United Nations’ Sustainable Development Goals: pros and cons for managers of multinationals (AIB Insights)
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The United Nations’ Sustainable Development Goals: pros and cons for managers of multinationals (AIB Insights)
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This article explores how the United Nations’ Sustainable Development Goals (SDGs) helps multinational companies support global sustainability efforts. While the goals offer a useful framework and encourage responsible business, they can also be misused for superficial branding or for being too complex to apply effectively. Companies should focus on genuine impact, avoid cherry-picking easy goals, and work with partners to make meaningful progress.
Citation: Cuervo-Cazurra, A., Doh, J. P., Giuliani, E., Montiel, I., & Park, J. 2022. The United Nations’ Sustainable Development Goals: Pros and Cons for Managers of Multinationals. AIB Insights, 22(1). https://doi.org/10.46697/001c.32530.
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