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If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk.

In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high-impact opportunities you have as a product-based business owner: the unboxing experience.

Your packaging isn’t just about protection—it’s about emotion. It’s a brand moment. It’s the post-purchase piece that turns a one-time buyer into a raving, repeat customer.

In this episode, I’ll walk you through:

• Why unboxing taps into psychology (and how TikTok + YouTube prove it)
• The difference between packaging that gets ignored… and packaging that gets shared
• Low-cost, high-impact ways to elevate your unboxing experience—even if you're on a tight budget
• Real brand examples (including my own past retail experience!) that prove small touches create big impact
• A mindset shift: why every box you ship is a chance to build brand trust and customer retention

Plus, I share:
A Pinterest board with creative and scroll-stopping packaging ideas https://pin.it/2oz5v2iY6

Why packaging is performative marketing in a scroll-happy world

How to spark emotion through scent, stickers, samples, surprise, and story

Whether you're a new brand or scaling rapidly, don’t underestimate this part of the customer journey. Because once they click “Buy Now,” it’s your moment to turn excitement into loyalty.

Want more help mapping your entire customer journey from attraction to unboxing to retention?
Come join me in Roadmap to Profit or grab the Get More Sales Bundle for actionable tools you can implement right away.

Because every order you send out is a branding opportunity. Let’s make it magic.

Unboxing Pinterest Board here

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.