This must be one of the most incredible conversations I have had the privilege of having to date on the show.

That's because it was just that, a conversation, not rehearsed or scripted, just two practitioners of influence discussing a topic they love.

I wanted to get this out to you asap, because it is filled with actionable and practical tweaks you can make to your communication that can dramatically boost your persuasive abilities which in turn radically changes the trajectory of your life.

If you are interested in learning more about Cialdini's work, check out https://cialdini.com/decevent he is holding an event this December that you cannot afford to miss. This is a once in a lifetime opportunity to experience Influence Unleashed: Unlock influence strategies your competitors hope you'll never learn.

Can you imagine what you will lose by not taking advantage of this - there are VIP and online tickets available.

Dr. Cialdini has earned a world-wide reputation for his ability to
translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible.

There's so much in this episode, time flew by, the knowledge and exploration of the 7 Principles of Influence that Cialdini imparted makes it once of the best conversations of my life. Don't wait - put these subtle but effective strategies to work and out perform your competition today!

We discuss:

What’s likability and how do we get it?

Advice for someone going into a new job.

How to sell anything using the power of loss aversion.

And much much more...

Please if you took value from this conversation - and I know you did - share it with someone who wants to level up their influence, their communication, and their impact.

Follow Robert Cialdini https://www.influenceatwork.com/

#influence #persuasion #communication #psychology #humanbehaviour

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

What does it really take to negotiate billion-dollar deals across six continents?
In this episode, Tim Castle sits down with Mike Inman - a global negotiation trainer who’s led over 1,000 commercial deals worth more than $1 billion, trained 8,000+ professionals, and transformed how organizations think about value, influence, and trust.

Mike has had a dynamic career, MGM International Resorts, American West Airlines, to IAC.

Now he's one of the top negotiation trainers in the world, Mike dropped some serious negotiation knowledge, we discuss:

• Viral sound bites vs real world negotiation
• Crisis Negotiation vs Business Negotiation
• Tricking the buyer vs experienced negotiators
• The difference between practicing negotiation and mastering it
• How to make the other side happy and achieve your goals
• How to navigate high-stakes deals, impasses, and emotional pressure
• What AI can (and can’t) replace in human negotiation
• Why authenticity and empathy are your ultimate power moves
• How to save your team from lay offs
• Real empathy vs fake empathy

Pay attention who are doing the things you aspire to do one day. Sales people listen up - "Don't say "yes" all the time, dare to become the trusted advisor".

Mike breaks down the real psychology of negotiation - not tricks or tactics, but how elite performers prepare, connect, and create win-win outcomes that last.

This one is packed with frameworks, stories, and mindset shifts from a man who’s negotiated everywhere from MGM Resorts to American Airlines to defense contracts.

Connect with Mike https://www.linkedin.com/in/negotiatormike/

Negotiation Training https://negotiationtraining.com/about/the-team/mike-inman/

#negotiation #procurement #creatingvalue

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

How to Stay Unshakable When the Pressure Hits

Ever felt your pulse quicken mid-negotiation? That moment when your brain fogs, your ego flares, and logic slips through your fingers?

In this episode, Tim reveals the hidden emotional mechanics behind staying cool when the stakes are high. You’ll discover how elite negotiators keep their composure, turn tension into clarity, and transform pressure into power — even when everything’s on the line.

If you’ve ever lost a deal because you reacted instead of responded… this one’s for you.

Learn how to master your emotions before they master you — and walk away from the table stronger than ever.

#ego #emotions #pressure #podcast #negotiation

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Want to become magnetic when you speak?

In this video, I break down how the best communicators in the world trigger the brain’s “feel-good” chemistry — oxytocin, dopamine, and endorphins — through authentic, emotionally charged storytelling. We dive into the psychology of oxytocin and how trust chemistry shapes every conversation.

These aren’t random buzzwords — they’re the biological keys to trust, motivation, and connection. When you learn how to use storytelling to stimulate these hormones, you don’t just talk... you influence, you inspire, and you move people to action.

You’ll discover:
🔥 The 3 brain chemicals that make communication irresistible
🎯 How to tell stories that activate trust, excitement, and empathy
💡 Real examples you can use in sales, leadership, and everyday life
🧠 The neuroscience behind why stories beat data every time

This is the art of emotional resonance — how to connect deeper, faster, and with more impact.

If you want to build momentum in your conversations, presentations, and relationships, this video is for you.

#neuroscience #influence #communication #likability #persuasion

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

EQ predicts negotiation performance (beyond IQ and personality). Plenty of studies have demonstrated that emotional intelligence is a significant predictor of individual and join outcomes in negotiations.

In this video I break down the top 7 moves to master negotiations under pressure - when it matters most.

This is about Trust building in integrative deals, emotional cues and the fact they are harder to read online and teachable EQ behaviors that work.

The fact is humans still outperform cold agents when emotions matter. #emotionalintelligence #trust #timcastle

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

When I think of Sales trainers, I think of Jeb Blount. He's top of his game, the best in class, CEO and Founder of Sales Gravy and author of 18 incredible books.

His new book The LinkedIn Edge (out now) allows you to successfully cut through the noise, delivering a hands-on, no-fluff playbook that is immediately actionable. It allows you to treat LinkedIn as the powerful professional data tool it is.

If you've spent any time in sales you'll know you get access to LinkedIn Sales Navigator, but are you truly tapping into its potential? The secrets Jeb reveals in this episode will leave you stunned.

The only way to pick your jaw up off the floor will be to listen to the episode again and this time take notes.

We cover...

• Jeb and Tim's love of authorship and writing books
• Jeb challenges Tim to write 30 books before 58
• Acting on ideas that come to you in the shower
• Being human in the age of AI
• How the marketplace will fix AI outsourcing
• The pendulum swing back to human to human
• The LinkedIn Edge - how can you simulate a door kick via LinkedIn?
• The difference between arrogance and authenticity
• How to leverage sales transcripts
• Using LinkedIn for Fast Prospecting and Slow Prospecting
• The number 1 reason for failure in sales
• PIPE is life
• LinkedIn Edge - the secrets to LinkedIn mastery

I am honored to sit down with Jeb and talk all things sales, prospecting and emotional intelligence. He's long been some I respect in the sales arena and now I am chasing him as he's thrown down the gauntlet to write more books than him by 58.

There are so many lessons in this one, Jeb goes to town.

"When you see something cool, lean into it".

Sales will keep evolving, but as Jeb reminded us today, no matter how smart the tools get, it’s the human edge that wins the deal. AI may open doors, but it’s your energy, empathy, and courage that closes them.

Follow Jeb

Get The LinkedIn Edge https://a.co/d/7JN4VH3

Sales Gravy Training and Enablement https://salesgravy.com/

Jeb Blount https://jebblount.com/

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

What a privilege this was. On the show today we have none other than Pulitzer Prize-winning journalist Gary Rivlin. From New York Times Magazine to Wired and Newsweek Gary has covered a wide range of topics balancing deep research with ethical concern.

We discuss his new book AI Valley where he shadows the top thinkers in the field of Artificial Intelligence, introducing the breakthroughs and developments that will change the way we live and work.

In AI Valley, Gary brings us deep into the world of AI development in Silicon Valley. Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment.

AI Valley: Microsoft, Google, and the Trillion-Dollar Race to Cash In on Artificial Intelligence is essential reading for anyone interested in the explosive growth of generative AI.

It's a brilliant read, Rivlin introduces us to a raft of AI experts, including Reid Hoffman, of Manus AI and Inflection AI, American internet entrepreneur, venture capitalist, OpenAI cofounder Sam Altman and Mustafa Suleyman, the co-founder of DeepMind, an early AI startup that Google bought for $650 million in 2014. Rivlin also brings readers inside Microsoft, Meta, Google and other tech giants scrambling to keep pace.

We discuss:

• Comparison of AI Boom to Dot-Com Era
• Venture Capital's Role in AI Innovation
• AI Funding and the Role of Large Tech Companies
• Hidden Power Brokers in the AI Economy
• Geopolitics and AI Innovation
• Concerns about AI Deployment and Guardrails
• Limitations and Misconceptions of Autonomous AI
• Positive Applications and Deliberate Development of AI
• Historical Parallels: AI Winters and Overselling
• Advice for Building with AI in a Concentrated Market
• Talent War and Exorbitant Salaries in AI
• AI's Impact on Professions and Future Advice
• AI Proficiency and Discernment
• China's Energy Advantage and Future AI Development

Gary is a truth seeker who uses storytelling to make the hidden or ignored visible. He's somebody who believes stories matter: that telling them well can influence understanding, policy, culture. I applaud you for this, for AI Valley, everyone should go get a copy.

Follow Gary

Website: https://garyrivlin.com/

LinkedIn: https://www.linkedin.com/in/gary-rivlin/

AI Valley: https://amzn.asia/d/hIj41qv

#ai #tech #agenticai

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Today on the show we have a seasoned journalist I have long admired. Having met in Singapore over 5 years ago, I've seen Justin take on new challenges and counties, daring to tackle topics and go deep into the latest innovations and trends.

He's the type of reporter you want to read, giving you the no fluff insight you've been looking for and shining a light on power stories at the leading edge.

That's why this conversation goes deep, its a treasure trove of strategies and advice for entrepreneurs

What makes a great journalist in 2025? How should entrepreneurs really approach media if they want to get noticed? And is crypto still a wealth creation opportunity - or just noise?

I sat down with Justin Harper - award-winning journalist (BBC, FT, Daily Mail, Arabian Business, Campaign ME, Entrepreneur Middle East) and author of The Crypto Clear Newsletter — to unpack:

✅ Why storytelling is the secret weapon for entrepreneurs and startups
✅ The future of journalism in an AI-driven world
✅ How crypto is reshaping money and opportunity
✅ What it takes to stand out in business, media, and life

Justin’s sharp wit, global perspective, and integrity make this an unmissable conversation.

Justin dives deep into

• The most exciting trends shaping the GCC's startup and entrepreneurial ecosystem right now
• How Middle East founders differentiate themselves compared to Silicon Valley or Asia-based entrepreneurs
• What journalists look for in a story that makes them say: This is worth covering
• How founders should approach media if they want to get featured
• The qualities that consistently stand out among those who succeed
• What makes a great journalist
• How AI is changing journalism and the role of journalists is evolving

As a journalist for Entrepreneur Middle East, as well as Podcast Host, Former BBC, FT, Daily Mail, Arabian Business covering Business, Personal Finance, Entrepreneurs and Author of Crypto Clear newsletter Justin has seen it all, been their and got the t-shirt.

You'd be wise to tune in, listen up and take notes. This is episode delivers right the way through.

Follow Justin

LinkedIn https://www.linkedin.com/in/harperjustin/?originalSubdomain=ae

Crypto Clear Newsletter https://www.linkedin.com/pulse/wtf-crypto-clear-justin-harper-uihgf/

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/