This must be one of the most incredible conversations I have had the privilege of having to date on the show.

That's because it was just that, a conversation, not rehearsed or scripted, just two practitioners of influence discussing a topic they love.

I wanted to get this out to you asap, because it is filled with actionable and practical tweaks you can make to your communication that can dramatically boost your persuasive abilities which in turn radically changes the trajectory of your life.

If you are interested in learning more about Cialdini's work, check out https://cialdini.com/decevent he is holding an event this December that you cannot afford to miss. This is a once in a lifetime opportunity to experience Influence Unleashed: Unlock influence strategies your competitors hope you'll never learn.

Can you imagine what you will lose by not taking advantage of this - there are VIP and online tickets available.

Dr. Cialdini has earned a world-wide reputation for his ability to
translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible.

There's so much in this episode, time flew by, the knowledge and exploration of the 7 Principles of Influence that Cialdini imparted makes it once of the best conversations of my life. Don't wait - put these subtle but effective strategies to work and out perform your competition today!

We discuss:

What’s likability and how do we get it?

Advice for someone going into a new job.

How to sell anything using the power of loss aversion.

And much much more...

Please if you took value from this conversation - and I know you did - share it with someone who wants to level up their influence, their communication, and their impact.

Follow Robert Cialdini https://www.influenceatwork.com/

#influence #persuasion #communication #psychology #humanbehaviour

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

What does it really take to negotiate billion-dollar deals across six continents?
In this episode, Tim Castle sits down with Mike Inman - a global negotiation trainer who’s led over 1,000 commercial deals worth more than $1 billion, trained 8,000+ professionals, and transformed how organizations think about value, influence, and trust.

Mike has had a dynamic career, MGM International Resorts, American West Airlines, to IAC.

Now he's one of the top negotiation trainers in the world, Mike dropped some serious negotiation knowledge, we discuss:

• Viral sound bites vs real world negotiation
• Crisis Negotiation vs Business Negotiation
• Tricking the buyer vs experienced negotiators
• The difference between practicing negotiation and mastering it
• How to make the other side happy and achieve your goals
• How to navigate high-stakes deals, impasses, and emotional pressure
• What AI can (and can’t) replace in human negotiation
• Why authenticity and empathy are your ultimate power moves
• How to save your team from lay offs
• Real empathy vs fake empathy

Pay attention who are doing the things you aspire to do one day. Sales people listen up - "Don't say "yes" all the time, dare to become the trusted advisor".

Mike breaks down the real psychology of negotiation - not tricks or tactics, but how elite performers prepare, connect, and create win-win outcomes that last.

This one is packed with frameworks, stories, and mindset shifts from a man who’s negotiated everywhere from MGM Resorts to American Airlines to defense contracts.

Connect with Mike https://www.linkedin.com/in/negotiatormike/

Negotiation Training https://negotiationtraining.com/about/the-team/mike-inman/

#negotiation #procurement #creatingvalue

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

How to Stay Unshakable When the Pressure Hits

Ever felt your pulse quicken mid-negotiation? That moment when your brain fogs, your ego flares, and logic slips through your fingers?

In this episode, Tim reveals the hidden emotional mechanics behind staying cool when the stakes are high. You’ll discover how elite negotiators keep their composure, turn tension into clarity, and transform pressure into power — even when everything’s on the line.

If you’ve ever lost a deal because you reacted instead of responded… this one’s for you.

Learn how to master your emotions before they master you — and walk away from the table stronger than ever.

#ego #emotions #pressure #podcast #negotiation

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/