What does world-class negotiation actually sound like?

In this special episode, we curate a compilation of pure insight from some of the most respected minds in modern negotiation — distilled from powerful conversations with Dr. Keld Jensen, Professor Giuseppe Conti, Mike Inman, Alexandra Carter, and Tim Castle himself.

No filler. No theory overload. Just expert guidance you can apply immediately.

Inside this high-impact mashup, you’ll discover how elite negotiators think, prepare, and influence outcomes when the stakes are high — whether you’re closing enterprise deals, navigating executive conversations, shaping partnerships, or advancing your career.

You’ll hear perspectives grounded in behavioral science, emotional intelligence, strategic persuasion, and real-world dealmaking — the capabilities that increasingly separate top performers from the rest in an AI-accelerated world.

Because while technology is transforming how decisions are made, influence remains deeply human.

This episode is a masterclass in possibility — designed to sharpen your judgment, strengthen your positioning, and help you create value in every negotiation.

If you want to operate at the level of the world’s best, start here.

Listen now and step into your Negotiator’s Edge.

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In this forward-looking episode, I sit down with Stephen Honight, Founder of LMo7, a company operating at the frontier of AI search and next-generation digital discovery. Together, we unpack the seismic shift from traditional SEO to a new paradigm powered by artificial intelligence, AEO, GEO and Agentic Commerce.

We explore:

• What AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search really mean — and why they are rapidly becoming mission-critical for modern marketers.
• Agentic Commerce — the rise of autonomous AI agents that don’t just recommend products, but research, evaluate, and purchase on behalf of consumers.
• How challenger brands can win by capturing high-value “real estate” inside AI models before incumbents catch up.
• Why visibility is no longer about ranking on a page — it’s about being trusted by the model.
• The strategic moves leaders must make now to remain discoverable in an AI-first economy.

Stephen shares the thinking behind building LMo7 in such a transformative space, what most organizations are underestimating, and how marketing leaders can position themselves ahead of the curve rather than reacting to it.

If you care about the future of search, digital influence, and competitive advantage in the AI era - this conversation is essential listening.

Because in a world where AI is deciding what gets seen… the brands that understand the rules will own the future.

Follow Stephen

Stephens LinkedIn https://www.linkedin.com/in/stephen-honight/

Lmo7 https://www.lmo7.com/ai-search-for-consumer-brands

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

Todays guest is one of the most respected voices in modern negotiation.

She’s a professor at Columbia Law School, a negotiation trainer to the United Nations, and the bestselling author of Ask for More - a book that has changed how millions of people think about advocating for themselves.

Her work challenges a deeply ingrained myth: that negotiation is about confrontation, pressure, or power.

Instead, she teaches something far more effective - that the right question, asked at the right moment, can completely change the outcome of a conversation.

She’s helped diplomats navigate international crises, leaders negotiate careers and compensation, and everyday people learn how to ask for what they deserve — without fear, guilt, or burnout.

Today, we’re going to talk about why asking is a skill, how to negotiate without aggression, and how to show up with confidence in the moments that matter most.

Follow Alex:

Claim your copy of Ask For More https://amzn.to/4roY4RU

Follow Alex on Instagram https://www.instagram.com/alexandrabcarter/

Columbia Law School https://www.law.columbia.edu/faculty/alexandra-carter

Alex website https://alexcarterasks.com/

Tedx Talk https://www.ted.com/talks/alex_carter_how_to_ask_for_more_and_get_it_sep_2024

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...