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The TRUST Show

The TRUST Show

By: Yoram Solomon
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 Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?Copyright 2021 All rights reserved. Economics Personal Development Personal Success Social Sciences
Episodes
  • 195: The Trust Premium Epilogue, Acknowledgements, About the Author

    195: The Trust Premium Epilogue, Acknowledgements, About the Author
    Sep 2 2025

    In this episode—the final chapter reading from The Trust Premium—I read the Epilogue, the Acknowledgements, and the About the Author section, bringing the book to a close. After exploring what trust really means, how it behaves, and how to build it, this final message offers a call to action: to not just understand trust, but to truly earn it. I also share personal reflections, acknowledgments of those who supported this journey, and even some thoughts on using AI ethically in the creative process.

    Starting in the next episode, we’ll return to regular programming with bi-weekly episodes that explore real-world trust dilemmas, current events, and practical applications of the Trust Premium framework. And if you’ve enjoyed the chapter readings, stay tuned—the audiobook version of The Trust Premium is coming soon.
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    26 mins
  • 194: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part II)

    194: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part II)
    Aug 19 2025

    In this episode of The Trust Show, I continue reading Chapter 18 of The Trust Premium and cover the final three steps of the Trust Habits® process — the practical framework designed to help you turn positive intentions into consistent trust-building behavior.

    We’ll talk about how to make new habits stick, why involving an accountability partner increases your chances of success, and why repetition is the secret to truly becoming more trusted. This is the final chapter with new content in the book, and in the next episode, I’ll be reading the epilogue and acknowledgments as we bring this journey to a close.
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    39 mins
  • 193: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part I)

    193: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part I)
    Aug 5 2025

    In this episode of The Trust Show, I begin reading Chapter 18 of The Trust Premium: “Trust Habits – Forming New Habits that Change Old Behaviors and Build Trust.” This chapter marks a big shift—from understanding how trust works to actually changing the behaviors that affect how much your customers trust you. I introduce the 7-step Trust Habits® framework, but in this episode, I only had time to cover the first four steps: focusing on the right customer segment, identifying limiting behaviors, defining new habits, and making them SMART. These are practical, actionable steps to help you start building habits that lead to greater trust—and a higher Trust Premium. In the next episode, two weeks from now, I’ll cover the remaining three steps.
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    38 mins
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