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The Survival to Thrival Podcast

The Survival to Thrival Podcast

By: survivaltothrival
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 The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of Survival to Thrival - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their book series. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?Copyright 2020 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit

    How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit
    Jul 18 2022

    April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her company to achieve 6 x growth for four years running.

    April gives an overview of Spring Health, what it has evolved from and how it changed every six months - despite astronomical growth. She also expands upon how she transitioned from being in the weeds to a course-charting role of growth.
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    36 mins
  • Best strategies to implement product-led growth

    Best strategies to implement product-led growth
    May 12 2022

    Mickey Alon, CTO and Founder of Gainsight PX, talks to host Bob Tinker and special co-hosting guest, Nikolai Skatchkov about Product-Led Growth.

    Mickey gives Bob an overview of PLG, what it has evolved from and where it may be heading. Nikolai's company, Circula, is currently in the midst of implementing PLG and so, he picks Mickey's brain on the best strategies to implement it successfully.
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    33 mins
  • Why should you be a first customer?

    Why should you be a first customer?
    Oct 7 2021

    Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.

    While it can be a risk, being a first customer can also bring huge rewards; if the product solves your company’s urgent pain, it will give your team the opportunity to champion a brand new product and become a ‘customer hero’.
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    28 mins
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