The Story of QBQ! Part 3: The Leap that Launched QBQ! cover art

The Story of QBQ! Part 3: The Leap that Launched QBQ!

The Story of QBQ! Part 3: The Leap that Launched QBQ!

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“Where did QBQ come from?”

It all started with 10,000 hours — hours spent listening to managers, leading workshops, and asking: “What’s the better question?”
From the back of training rooms to a moment on a treadmill in 1994, John Miller saw it clearly: organizations thrive when people take personal accountability. The Question Behind the Question (QBQ!) was born — not in theory, but in real-life stories of people pointing fingers, complaining, and waiting for “them” to fix it.

In 1995, John took the leap: he left a secure career, invested his own money, and stepped onto stages nationwide to share QBQ. With no website, no email, just phone calls and cassette tapes, he built a national speaking career — one question at a time.

The first book — simple, blue, and silver — sold 50,000 copies when most books never crack 5,000. It turned the QBQ idea into a movement that’s still changing lives today.

The message?
Ask better questions. Stop blaming, complaining, and procrastinating. Practice personal accountability — in work, leadership, parenting, and life.

QBQ remains as practical and powerful as ever — and now, the legacy continues in new ways, like this podcast.

Thanks for joining us today!

Find out more about QBQ! training opportunities at www.QBQ.com.

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