Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business cover art

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

By: Brad Powell
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About this listen

The internet doesn’t reward expertise. It rewards noise.


😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.


🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.


You don’t need more content, you need more trust.


And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field.


❌ This is not a podcast about how to grow your social media following.


❌ This is not a podcast about becoming a content creator.


❌ This is not a podcast about hacking the algorithm.


It's a show for expert entrepreneurs who want to:


✅ Build trust without becoming a performing monkey on TikTok.


✅ Share their ideas without sounding like everyone else.


✅ Turn their lived experience into their greatest marketing asset.


If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.


Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.


I’m Brad Powell, and this is The Standout Business Show.
Let’s put your voice where it belongs: front and center.


Hosted by Brad Powell
Video branding architect + creator of The Standout Expert System™ & The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.



© 2025 © 2025 Standout Business Show
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 206. How I Got a Dream Client from YouTube (Proof Video Marketing Works)
    Oct 11 2025

    There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?”

    This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos.

    By the time we were talking, most of the stuff around ice breaking
    and building familiarity and building trust and, more importantly,
    building alignment between how he thinks and how I think
    - all of that had already happened.

    He told me my videos made him feel safe, inspired, and like working with me was possible - all before we’d ever spoken.

    There was no need for a cold pitch. No convincing. Just trust, that was already built from one video at a time.

    If you’re an expert entrepreneur, consultant, or high-end service provider who wants to grow your brand without becoming fuel for the content machine,
    this one’s for you.

    In this new episode I share:

    • The exact moment that flipped the switch for this client
    • How short-form videos create connection before conversation
    • Why trust is the real ROI of video for expert entrepreneurs

    It’s a story about what happens when your videos start doing the heavy lifting when they make people feel like they already know you before you even meet.

    You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call.


    🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
    👉 Book your Standout Call here: https://standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Show More Show Less
    10 mins
  • 205. What Actually Builds Trust Online (After 200 Episodes)
    Aug 25 2025

    After 200 podcast episodes, I’ve learned a simple truth:
    👉 More content does not equal more trust.

    In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.

    If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently.

    Here’s what you’ll learn:

    • Why I stopped inviting guests
    • What took 200 episodes to figure out
    • Naming the Monster
    • The Real Promise
    • Why Chat GPT became my best co-host
    • What Changed, What Worked (And What Didn't)
    • How AI can reveal the real you

    💡 The takeaway? You don’t need to scale content. You need to scale trust.

    🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here:

    🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
    👉 Book your Standout Call here: https://standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Show More Show Less
    15 mins
  • 204. I Studied Pamela Slim's Video. What I Found Shocked Me.
    Aug 17 2025

    Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through.

    In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works.

    👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine.

    In a recent video, she shared her “secret weapon” for regaining focus: a practice she calls Stop, Drop, and Organize.

    It’s not flashy. It’s not complicated. But it’s deeply human, and instantly relatable.

    I'm breaking down what makes her message resonate so strongly…

    and how with just a little more packaging, it could go from helpful to unforgettable.

    What you’ll learn in this episode:

    • The #1 mistake even seasoned experts make on camera
    • How to turn your lived experience into trust-building content
    • A simple way to stand out without becoming a content performer

    💡 Here’s the Mic Drop Truth: The world doesn’t need more content—it needs your voice front and center.

    So, what do you think? Does Pamela’s video stand out… or will it blend in?

    📩 Want me to review your video in a future episode? Send me a DM.

    🎁 Free resource: Trust Signal Framework

    Pamela Slim's Episode 127. Lighting Your Beacon

    Episode 202. The 5 Trust Building Videos Every Expert Needs


    🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
    👉 Book your Standout Call here: https://standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Show More Show Less
    10 mins
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