The Spotify Executive Who Changed Country Music Forever
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The Spotify Executive Who Changed Country Music Forever
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About this listen
Meet the man who has helped change the country music landscape over the last several decades. Today we're sitting down with the legendary music industry expert John Marks, whose 55-year career spans terrestrial radio, SiriusXM, Spotify, and helping launch country artists like Florida Georgia Line and Kelsea Ballerini. Join us as we dive into what it takes for artists to stay independent and succeed today.
Timestamps:
0:00 – Intro
2:35 – Reflections on a 55‑year career in music
7:52 – How has the music industry changed over your career?
12:44 – What artists need to stand out in 2025
16:38 – How Florida Georgia Line became successful
20:28 – What are you looking for in artists to give them a shot?
33:47 – How do you identify a good song?
37:32 – Dealing with change in the music industry
45:00 – The unique problem of Nashville
48:49 – How to encourage artists to take chances
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