We talk to Jordan Michaelides, Managing Director at Neuralle about all things talent management, including:

1. what he looks for in talent when considering taking them under management;
2. at what stage of their growth talent should be looking for a manager (if ever);
3. the top 3 benefits of talent having a manager according to Jordan;
4. the things talent should look out for when considering who they should trust with their management;
5. Jordan’s tips for ensuring a successful transition from self-representation to professional management;
6. tips for brands when looking to work with influencers under management;
7. finding the right fit between brands and talent;
8. Jordan’s top 3 tips for talent looking to improve their chances of securing brand deals;
9. Jordan’s tips for brands looking to maximise their ROI when working with influencers; and
10. changes Jordan has observed in talent management over time, as well as his predictions for the future of talent management.

Neuralle is a talent-first agency, growing attention for creators & consumer brands.

Shannon Tarbotton from Elevate Tax joins us on this episode to discuss some of the burning tax questions in relation to influencer marketing services, such as whether influencers need to declare free gifts in their tax returns, common deductions influencers might be able to explore claiming, when superannuation contributions might need to be paid to an influencer's fund, whether brands need to withhold PAYG from payments made to influencers, structuring and more.

Robert Freund is an experienced advertising attorney and advisor based in Los Angeles. He focuses his practice on e-commerce and social media marketing issues.

Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, where he represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition.

Rob has lectured about advertising law at the University of Southern California, the University of San Diego, and the Fashion Institute of Design & Merchandising, and he has been quoted in The New York Times on those issues.

Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.

Some of the things we discuss include:

• The current disclosure requirements for influencer marketing campaigns in the United States and whether this extends to Australian brands marketing to U.S. consumers through influencers.
• The implications of failing to disclose sponsored posts.
• Real life examples of cases where things have gone wrong involving an influencer marketing campaign in the United States.
• The legal fall out for those who were involved in Fyre Festival.
• Major cases involving influencer marketing campaigns in the United States.
• The legal requirements in the United States for social media competitions, including some of those run by Australian businesses.

Find Rob on Instagram - @robertfreundlaw or on the firm website.