The Small Business Big Marketing Spotlight with Tim Reid cover art

The Small Business Big Marketing Spotlight with Tim Reid

The Small Business Big Marketing Spotlight with Tim Reid

By: Tim Reid
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About this listen

I’m in awe of business owners & founders. Some are self-confessed unemployable, unable to work for the man, so they risk it all to market their dream, idea, or a solution to others’ problems. Others plan their escape to entrepreneurship whilst trapped inside a corporate cubicle. Having spent 25 years as a corporate monster myself, and another 15 running my own successful business, 'The Small Business Big Marketing Spotlight' podcast is laser-focussed on bringing business owners real stories of the ups and downs of growing a business they love in 2025 and beyond. No sugar-coatings, no fancy lingo; just practical insights and tips across all aspects of business - Marketing, HR, tech, finance, scaling, to name a few. Thank you for listening … Tim Reid (Your curious host).

Connect with Tim Reid: https://www.linkedin.com/in/timothyjreid

Be a Guest: https://smallbusinessbigmarketing.com/contact

Book Tim Reid: https://timreid.com.au

Economics Leadership Management Management & Leadership
Episodes
  • Andrew Spira of Skyecap | Superfast funding for small businesses ready to grow.
    Jun 16 2025

    Andrew Spira is the founder of Skyecap ( https://skyecap.com.au/ ), a fintech company that provides fast funding solutions for small businesses. Andrew shares his journey as a serial entrepreneur and discusses the innovative use of AI in automating loan approvals, allowing for funding in as little as two hours. He highlights the challenges faced by small businesses in securing finance and how Skyecap addresses these issues. The conversation also covers the typical Skyecap customer, case studies of successful funding, interest rates, and the importance of leveraging debt for business growth.

    In this Spotlight episode, Skyecap founder Andrew Spira flicks the switch on how:

    • Skyecap provides funding as fast as two hours.
    • AI plays a crucial role in automating loan approvals.
    • Documentation and time in business are major pain points for SMEs.
    • Skyecap has a high approval rate of 90%.
    • The typical Skyecap customer is a small business owner aged 40-55.
    • Interest rates for Skyecap loans start at 20% per annum.
    • Andrew encourages leveraging debt for business growth.
    • Skyecap's application process is streamlined and efficient.
    • Case studies illustrate Skyecap's positive impact on businesses
    • Andrew plans to expand Skyecap into the UK and New Zealand.
    • Borrow funds quickly and easily using Skyecap.

    Andrew Spira of Skyecap - Key Takeaways ...

    • Skyecap provides funding as fast as two hours.
    • AI has revolutionised the loan approval process.
    • Documentation is a major pain point for SMEs.
    • Skyecap approves 90% of loan applications.
    • The typical Skyecap customer is a small business owner.
    • Interest rates for Skyecap loans are higher than traditional banks.
    • Speed of response is crucial in customer service so Skyecap responds promptly.
    • Skyecap is expanding into the UK and New Zealand in 2025.
    • Andrew believes in leveraging debt for business growth.
    • Skyecap focuses on business loans, not personal loans.

    In Andrew's own words ...

    Skyecap's the newest private lender in the Australian market, but we’re backed by years of industry experience and have the systems in place to get your business where it needs to be, fast. Whatever you need, we want you to take the next big step in your business. Get fast business loans with Australia’s newest private lender Skyecap. Ignite your business with funds in your account within two hours.

    Listen to other episodes of The Small Business Big Marketing Spotlight here - https://smallbusinessbigmarketing.com/spotlight .

    And if you're a business owner focussed on improving the marketing of your business then you'll love The Small Business Big Marketing Podcast which you can listen to here - https://smallbusinessbigmarketing.com/podcasts .

    Thanks for tuning in. May your business shine.

    Tim Reid

    #Skyecap #AndrewSpira #fintech #AI #smallbusinessfunding #fastloans #smefinance #interestrates #businessloans #casestudies

    See omnystudio.com/listener for privacy information.

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    14 mins
  • Mike Paulus of PCM Encore | Secrets to billion dollar success
    Jun 9 2025

    Mike Paulus of Encore Investments is today's guest, who's a successful entrepreneur in the FinTech sector. Mike shares his journey of bootstrapping businesses, emphasising the importance of customer focus, identifying overlooked problems, and leveraging technology, particularly AI, to enhance business efficiency. He discusses the significance of metrics in driving growth and the strategic approach of choosing the right customers for long-term success. Mike's insights provide valuable lessons for entrepreneurs looking to navigate the complexities of business growth and customer satisfaction.

    Takeaways

    • Bootstrapping is viable in certain industries, but not all.
    • Customer focus is crucial; measure and improve customer satisfaction.
    • Identify overlooked problems in less competitive markets.
    • Leverage technology and AI to enhance business efficiency.
    • Choose customers wisely; long-term relationships matter.
    • Understand your business's unit economics for sustainable growth.
    • Be self-critical and continuously seek improvement.
    • Invest in technology to streamline operations and improve service.
    • Measure everything; data-driven decisions lead to success.
    • A positive mindset and a focus on incremental improvements are key.

    Chapters

    00:00 Bootstrapping Success: The Journey Begins
    09:05 Customer Focus: The Heart of Business
    15:59 Identifying Overlooked Problems: Fishing in Your Own Pond
    25:00 AI in Business: Embracing Technology for Efficiency
    30:02 Choosing Your Customers: Building Meaningful Relationships

    Mike Paulus in his own words

    Michael Paulus is a recognised corporate leader who built two successful financial technology companies, which collectively report on more than $6 trillion of assets. Michael’s previous ventures have helped millions of Americans meet their financial goals and asset protection needs.

    Michael is a financial thought leader, who holds two patents for his innovations in financial technology. Both of these inventions help financial institutions and advisors better understand and manage client portfolios.

    Michael is a graduate of Stanford University, where he combined his love of finance and technology to earn an undergraduate degree in Economics and a Master’s degree in Management Science and Engineering. While at Stanford, Michael helped manage the Charles R. Blyth Fund, a student-run investment portfolio that invests a portion of Stanford University's nearly $37 billion endowment.

    Michael has deep expertise in alternative investments, including experience as a Partner at Andreessen-Horowitz, a leading Venture Capital firm that manages more than $42 billion and a General Partner at ACG, a real estate firm responsible for more than $2 billion of developed properties.

    PCM Encore (Encore Investment)

    Hawx Pest Control

    Listen to other episodes of The Small Business Big Marketing Spotlight here. And if you’re a business owner focussed on improving the marketing of your business then you’ll love The Small Business Big Marketing Podcast which you can listen to here.

    Thanks for tuning in. May your business shine.

    Tim Reid

    See omnystudio.com/listener for privacy information.

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    30 mins
  • Charles Burt of Egerton Crescent Productions | From YouTube to Hollywood and beyond
    Jul 24 2024

    Charles Burt & Omar Parker of Egerton Crescent Productions share their journey of building a successful production company and creating impactful content. Starting in college, they used networking and cold emails to connect with filmmakers. Attending Sundance in 2018 marked a turning point with two short films in competition and valuable industry connections. They discuss working with YouTubers like MrBeast and Preston, learning the importance of grabbing audience attention.

    In this Spotlight episode, Charles & Omar flick the switch on:

    • How they got their start in a college dorm
    • The power of just doing it!
    • How to network effectively in the film industry
    • Why they wrote a Japanese poetry book
    • How and why they had a billboard in Times Square!
    • What they learnt working alongside YouTube stars Mr. Beast and Preston.

    Check out all of Omar and Charles's work over at the Egerton Crescent Productions.

    Charles Burt of Egerton Crescent Productions Key Takeaways ...

    1. Building a successful production company requires networking and reaching out to filmmakers to grow your network.
    2. Attending industry events like Sundance can be a catalyst for career growth and networking opportunities.
    3. Working with YouTubers can provide insights into audience connection and the importance of grabbing attention from the start.
    4. Creating impactful content involves understanding what your audience cares about and adapting strategies to stand out in a competitive media landscape.
    5. They are involved in web-based content creation and have their own YouTube, TikTok, and Instagram channels.
    6. The entertainment industry has faced challenges with the rise of streaming services and the impact of COVID-19.
    7. The barrier to entry in the industry has been lowered, allowing more people to create and share their content.
    8. Having a good idea and storytelling skills are still crucial in getting noticed.
    9. The company has ventured into other creative projects, such as publishing a haiku book and running a billboard campaign in Times Square.

    In Charles's own words - Charles Burt is a British-American global media executive. Burt's projects have been in competition at such festivals as Festival de Cannes, Sundance, Tribeca, TIFF, Berlinale, Sitges, and more. His film works are distributed by Canal+, Shudder, Amazon Prime, Gravitas Ventures and other major brands. Burt strives to balance creativity and commercial mass appeal in his work.

    Listen to other episodes of The Small Business Big Marketing Spotlight here. And if you're a business owner focussed on improving the marketing of your business then you'll love The Small Business Big Marketing Podcast which you can listen to here.

    Thanks for tuning in. May your business shine.

    Tim Reid

    #CharlesBurt #OmarParker #EgertonCrescentProductions #ProductionCompany #Filmmaking #Networking #Sundance #ShortFilms #YouTubers #AudienceConnection #FilmProduction #HorrorGenre #WebBasedContent #EntertainmentIndustry #StreamingServices #BarrierToEntry #Storytelling #HaikuBook #BillboardCampaign #TimReid #SmallBusinessBigMarketingSpotlight

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    33 mins
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