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If your marketing feels inconsistent, it’s probably not your offer...it’s how you’re thinking about your target market.

In this episode, marketing strategist and coach Sharvette Mitchell breaks down what a target market really is and why it’s more than just demographics or job titles. You’ll learn how your audience actually falls into three categories—hot, warm, and cold—and how each group requires a different content marketing approach to move them from awareness to action.

Whether you’re a professional service provider, coach, consultant, speaker, or entrepreneur, this conversation will help you market with more intention.

👉 Ready to apply this strategy to your own business?
Explore Sharvette Mitchell’s coaching services and get personalized support to clarify your messaging, strengthen your visibility, and build a marketing strategy that converts.

Schedule a complimentary "meet and greet" call at www.CallSharvette.com or https://sharvette.as.me/discoverycall

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Sharvette Mitchell, THE PLATFORM BUILDER®, is CEO of Mitchell Productions, which is a marketing and professional development firm based in Richmond, VA.

She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.

After a successful 25-year career in corporate America, with 20 of the years spent in training and development, Sharvette transitioned into full-time entrepreneurship in 2018. She is now focused on coaching and training small business owners across the country. Her ability to blend corporate insight with marketing has positioned her as a trusted advisor in personal branding, visibility strategy, and leadership development.

Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.

As a speaker, 8X author, 9X conference producer, and host of the Sharvette Mitchell Radio Show with 788+ episodes, her insights have resonated across various platforms.

Recognized in publications like Yahoo! Finance and HuffPost, and media outlets like CBS 6, Sharvette is a powerful advisor and consultant in today's competitive market.

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Episode 788 | December 9, 2025, at 6:00pm EST | The Sharvette Mitchell Radio Show

Our season finale!!!

Lashay Simmons Walker is the CEO and Lead Lash Artist of Lashay Lash, a luxury beauty studio in Richmond, VA. With a bachelor’s degree in paralegal studies and an MBA, she blends strong business strategy with beauty expertise to help women look and feel powerful. Over the last four years, Lashay has built her business into a six-figure brand while balancing motherhood, education, and entrepreneurship. She specializes in natural yet elevated lash enhancements and is passionate about delivering a luxury client experience. Now expanding her impact, Lashay is launching a digital lash training program and offering 1:1 business coaching to help beauty professionals grow profitable service-based businesses with confidence and clarity. Her mission is simple: empower women to step boldly into success, transform their confidence, and create the life they deserve.

https://lashaylash.glossgenius.com
https://www.facebook.com/share/1BjmTxToLv/?mibextid=wwXIfr
https://www.instagram.com/lashaylash_

The Sharvette Mitchell Radio Show | www.Sharvette.com

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In this 10 minute bonus episode, I’m breaking down exactly what smart small business owners should be focusing on right now to set themselves up for a profitable new year.

We’re diving into the REAL questions your customers are asking, what they’re searching for across the web, and the simple shifts you can make to position your business as the go-to choice in your industry.

You’ll learn:

• What your customers are prioritizing at this time of year
• Simple content ideas you can use immediately

Whether you’re a coach, consultant, speaker, beauty professional, therapist, realtor, creative, or any service-based entrepreneur, this episode gives you actionable marketing strategies to grow your brand and elevate your positioning.

If you’re ready to increase visibility, attract more clients, and market your business with confidence — we should chat! Schedule a "meet and greet" call at www.CallSharvette.com

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

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Episode 787 - December 2, 2025, at 6:00pm EST | The Sharvette Mitchell Radio Show

Nadine Jones is a seasoned legal executive and dynamic storyteller known for bridging law, leadership, and public discourse. A former General Counsel and SVP at global logistics giant Kuehne + Nagel, Nadine now serves as the founder of General Counsel Support Services, offering strategic legal and compliance guidance to companies navigating regulatory and cultural transformation. A recognized media voice on issues of corporate accountability, DEI, and community-police relations, Nadine has appeared on NPR, NBC, Fox 5, and WJLA. In 2023, she received the prestigious Exemplar Award from the National Legal Aid & Defender Association for her work uniting corporate and community interests. Her accessible insights and human-centered leadership make her a trusted speaker for legal, business, and public audiences alike. Nadine is also a published writer (Reuters Practical Law Journal, Substack), former Adjunct Professor at Fordham Law, and co-founder of The Initiative: Advancing the Blue & Black Partnership, a nonprofit focused on rebuilding trust between law enforcement and communities of color. She is a sought-after voice for her rare ability to make complex legal issues both relatable and actionable—always grounded in purpose, equity, and a deep understanding of the people behind the policies.
https://www.gcsupportservice.com/
https://www.facebook.com/people/General-Counsel-Support-Services/61577791447466/
https://www.linkedin.com/in/nadinejonesdc/

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Episode 786 | The Sharvette Mitchell Radio Show

LaTasha Copening is the Founder and Instructor of Genesis Driving Academy, a Virginia DMV–approved driving school serving Richmond, VA since 2018. She brings over 10 years of teaching experience and a passion for empowering students to become safe, confident drivers. LaTasha is committed to creating a calm, supportive learning environment and meeting students where they are—whether it’s their first time behind the wheel or they’re preparing for the road test. In her spare time, she enjoys traveling and spending time with her family.

https://genesisdrivingacademy.com/

https://www.facebook.com/genesisdriverimprovementllc/

https://www.instagram.com/genesisdrivingacademy/?igsh=MWo1ZjVkajdhN2t3eQ%3D%3D&utm_source=qr

https://www.linkedin.com/company/genesis-driving-academy/?viewAsMember=true

The Sharvette Mitchell Radio Show | www.Sharvette.com

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You’re Not Behind ...But You Can’t Stay Quiet.

In this short and powerful episode, Sharvette Mitchell shares a timely message for solopreneurs who feel like they’ve gone quiet or fallen behind this season. You’ll hear why visibility matters more than ever, what’s really happening in the marketplace right now, and how to reset your momentum before the year ends with 5 Practical Visibility Reset Steps.

If you’ve been waiting for the perfect moment to step back into the spotlight, this is your permission to rise, reset, and get visible again. Because...

----If you’re a woman in professional services (consulting, coaching, speaking, real estate, accounting, beauty, or any expertise-driven field), you already know this: your brand isn’t optional. It’s the engine behind your revenue.

When your marketing message is clear and your visibility is strategic, clients find you faster, trust you sooner, and buy from you more confidently. And that’s exactly where I come in.

Here are four pathways to elevate your brand and accelerate your growth:

1️⃣ POWER Session
This one hour "one on one" virtual or in person session is great for those focused on one key marketing strategy to achieve greater results.

2️⃣ 90-Day 1:1 Coaching and Marketing Plan
This "one on one" coaching (3 sessions) is focused on a custom marketing plan for your business and implementation support to move you in the right direction.

3️⃣ Three Month 1:1 Coaching
Our "one on one" time (six sessions) together is completely tailored to enable you to gain momentum & confidence in your marketing strategies and close the gaps to your goals.

4️⃣ VIP Day
This virtual or in person VIP Day is for entrepreneurs and leaders ready to propel to the next level in their marketing AND time is of the essence. *Up to two team members can attend.

➡️ Visit www.CallSharvette.com to get started with a meet and greet call.

You are not behind. And you have full permission to take up space!

What’s one thing you want to accomplish between now and the end of the year related to your marketing and business?

Sharvette

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Episode 785 | The Sharvette Mitchell Radio Show

Lynita Mitchell-Blackwell is a retreat leader, award-winning attorney, bestselling author, and spiritual teacher whose work bridges the worlds of law, leadership, and luminous living. Lynita’s voice has resonated in Forbes, Yahoo! Finance, and Black Enterprise, highlighting how she has devoted her life to guiding high-achieving women from burnout and overwhelm into a place of peace, clarity, and sustained success. As founder of Boundaries to Brilliance, Lynita curates’ retreats, coaching programs, and sacred gatherings designed to help leaders release exhaustion and step into their highest potential. Her signature retreats weave together mindfulness, self-care practices, and spiritual rituals rooted in ancestral wisdom. Participants leave with tools to protect their energy, embrace their purpose, and thrive without sacrificing joy. Her approach is shaped by her own journey. A respected attorney and CPA with over two decades of professional experience in estate planning and real estate, Lynita climbed the ranks of leadership in corporate and non-profit organizations, only to discover that traditional definitions of success often came at the cost of health and happiness. Choosing to redefine success on her own terms, she transformed her career into a mission to help others do the same. Through her coaching and retreats, she blends her sharp legal mind with soulful insight, creating spaces where ambition and alignment co-exist. Lynita is also the author of several acclaimed works, including Live Life on Fire: The Ultimate Guide to a Successful Life Full of Peace, Joy, and Fulfillment. Her writing draws on both personal experience and universal truths, offering readers practical guidance for building lives that radiate purpose. Her upcoming projects—the “Greater Than Retreat for Women” January 16-19, 2026, eighth book set to release March 2026, spiritual journals and guidebooks—extend her teachings into daily practice, ensuring her wisdom is accessible beyond the retreat circle. In addition to her entrepreneurial ventures, Lynita is an ordained minister with a doctorate in spirituality and leads The Living Light Legacy Temple, a spiritual community dedicated to empowering individuals to step into service aligned with their soul’s calling. Through the Temple, she offers workshops, meditations, and activation programs that support members in cultivating spiritual gifts such as intuition, dreamwork, and ancestral connection.

www.LynitaMitchellBlackwell.com
https://www.facebook.com/LynitaMitchellBlackwell

The Sharvette Mitchell Radio Show | www.Sharvette.com

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Episode 784 | Tuesday, November 4, 2025, at 6:00 pm EST | The Sharvette Mitchell Radio Show

Wealth Strategist Natalie Bullen is the founder of Unapologetic Wealth, where she helps women entrepreneurs master sales and build businesses that generate wealth. A former banker turned sought-after advisor, she teaches her clients how to sell with confidence, charge premium prices, and make powerful money decisions that create lasting wealth.

www.unapologeticwealth.com/connect

https://www.instagram.com/unapologeticwealth/

https://www.facebook.com/Ladylyricist06/

https://www.linkedin.com/in/nataliebullen/

The Sharvette Mitchell Radio Show | www.Sharvette.com

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