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The Sell Out Podcast

The Sell Out Podcast

By: Paul Knegten
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 NEW PODCAST: Why do so many creative people end up in adtech? Or marketing in general? As one myself (anyone who's been on a zoom with me has seen my synth wall), I interviewed some of them. And I asked them, well, how did you get here? And did your dream "die" or does your creative past still live on inside you today?Copyright 2025 Paul Knegten Art Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Erich Wasserman (co-founder MediaMath, CW Digital Funds)

    Erich Wasserman (co-founder MediaMath, CW Digital Funds)
    Jun 4 2025

    I talked to Erich Wasserman, tech founder and sales exec who got his start playing classical piano at the very top levels of that craft. He thinks there's a link between learning to do something really well (like piano) and being able to other things really well later in life. We explored that and how he ended up transitioning from art to sales to co-founding one of the biggest demand side platforms in adtech.
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    36 mins

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