Erica Carrico helps people create prosperous Soul-Aligned Businesses and live their soul purpose.

Erica has a BS in Psychology, a Masters in Business Management, and 12+ years corporate experience, before a cancer diagnosis lead her to change her life.

We discuss marketing of soul-led businesses, including marketing strategies that are actually working in 2025 common traps to avoid.

Erica is the author of "Awaken Your Purpose: 28 Days To Discover Your Life Purpose, Identify Your Dream Business, and Take Your First Steps to a Prosperous Life" https://www.amazon.com/dp/B0F1C3MHMM

Website; https://ericacarrico.com/ IG; https://www.instagram.com/ericalynncarrico/ YouTube; https://www.youtube.com/@EricaCarrico/videos Facebook; https://www.facebook.com/ericalcarrico

Full Podcast All Platforms; https://bit.ly/PLAI_Podcast_All

0:00 Erica Carrico, author of "Awaken Your Purpose" 2:11 Erica moves from corporate work to her soul centered business. 4:35 Unhappiness and Cancer become a Wake Up Call 6:21 Integrating wake up calls, taking action and being persistent. 9:19 The adventure of traveling literally or spiritually. 12:49 Erica deals with divorce, motherhood and cancer 15:28 Erica finds her purpose as a Heart Centered Career Coach 16:58 Erica develops individual coaching into a business. 19:49 Mark's motivation for his past life regression training business 22:24 Balancing the Business of being a therapist 25:16 Not getting Too Big - or Too Small - in your therapy business! 29:44 Marketing the DOESN'T work - anymore. Realities of getting clients. 32:31 Paid advertising, funnels, on facebook or social media 37:50 Case studies of grind hustle post marketing that fails 44:16 Marketing for those of us aged over 50 44:30 Marketing the DOES work. 46:30 Workshops - Mark's Case Study 51:06 Podcasts as content marketing and being subject matter expert 53:56 Podcasts; Just say yes. Don't judge the numbers. 55:53 Fear of Public Speaking - Erica Feels it - but Does it Anyway 1:03:34 Erica's lifestyle working from home, and travelling the world 1:05:30 Contact Erica and learn from her.

_________________________

Mark's Book - 'Past Life Awakening; Seven Regression Cases Illustrate Seven Spiritual Laws' - Amazon Paperback; https://amzn.to/3ZrhKYN - Amazon Kindle; https://amzn.to/3YQJ4A6 - Stores Worldwide; https://www.pastlifeawakeninginstitute.com/pages/books

Mark's Training - $100 Video Training 11 Course Bundle; https://www.pastlifeawakeninginstitute.com/bundles/past-life-regression-video-course-bundle - Video Courses; with certificates of completion https://www.pastlifeawakeninginstitute.com/collections/certification-courses-past-life-spiritual-regression-therapy - Certified Therapist Training; with 1-1 mentoring through real clients https://www.pastlifeawakeninginstitute.com/collections/certification

Mark's Sessions; - Past Lives, Between Lives, Hypnotherapy, Spirit Release via Zoom; https://www.pastlifeawakeninginstitute.com/collections?category=online-video-call-PLRT-SRT-sessions

- Website; https://www.pastlifeawakeninginstitute.com/ - Instagram: https://www.instagram.com/pastlifeawakening/ - X; https://x.com/MarkBealeHyp - Podcast; https://www.google.com/search?q=past+life+awakening+institute