Cody Pepper, CEO at Fast Fresh Brands, shares his journey and recent strategic moves in the healthy fast-casual dining space. Cody's career path began with Bee Healthy Cafe, where he transitioned from a customer to a consultant, co-owner and, eventually, CEO. In 2025, he formed Fast Fresh Brands, bringing Bee Healthy Cafe under its umbrella and acquiring Florida-based Nature's Table.

Cody discusses his growth strategy, focusing on innovation and customer experience. He highlights the importance of communication during acquisitions and explains how Fast Fresh Brands is integrating Nature's Table into its operations.

Key Takeaways:

(01:31) Aligning acquired brands with existing models is crucial for identifying opportunities for growth and innovation. This strategic alignment helps leverage synergies and enhance overall performance.

(02:56) The initial post-acquisition phase focuses on listening, communicating and implementing shared services. This phase is crucial for building trust and understanding among stakeholders.

(05:20) Effective communication with internal stakeholders is vital for building confidence and trust during acquisitions. This involves transparent and timely communication to avoid speculation and fear among employees.

(06:59) Personal communication with franchisees and vendors ensures transparency and trust. This personal touch helps build strong relationships and aligns everyone with the new vision.

(08:06) Regular town halls update stakeholders on progress toward strategic plans. This ongoing communication keeps everyone informed and engaged throughout the integration process.

(09:38) Decisions are guided by their impact on the guest experience, ensuring that centralization does not compromise quality. This customer-centric approach ensures that any changes benefit the end user.

(12:35) Adopting successful processes from acquired brands can improve growth. This learning from each other's strengths helps to improve overall franchise sales processes.

(14:08) Focusing on people and customer experience is essential during change. This ensures that all stakeholders, including employees and founders, are considered during transitions.

Resources Mentioned:

Cody Pepper

https://www.linkedin.com/in/cody-pepper-280200a1/

Fast Fresh Brands

https://www.linkedin.com/company/fast-fresh-brands/

Wisetail | Website

https://wisetail.com?utm_source=podcastplatforms&utm_medium=podcast&utm_campaign=wise-tales-podcast

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