What does it take to turn a 120-square-foot shed into a thriving multi-million dollar creator brand? In this episode of The Business of Creators, Ian Shepherd sits down with Jonathan Katz-Moses — master woodworker, inventor, and YouTube creator — and Billy Parks from Slow Ventures to reveal the mindset, strategies, and partnerships that fueled Jonathan’s explosive growth. From surviving a life-changing attack to launching patented tools that dominate the woodworking niche, Jonathan shares how resilience, innovation, and community have powered his journey.

Topics Discussed:
- Jonathan’s remarkable backstory and leap into full-time making
- Bootstrapping a creator-led product business to scale
- Turning audience feedback into best-selling inventions
- Partnering with investors without losing control
- How collaborations with other creators lead to breakthrough products

What You’ll Learn If You Listen:
- How to identify the right moment to seek investment for your creator business
- A proven framework for using your audience to guide product development
- How to protect your creative independence when working with investors
- The real process (and timeline) behind creating innovative, patented products
- Why strategic collaborations can unlock new revenue streams and brand growth

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!