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The Savvy Host Roadmap

The Savvy Host Roadmap

By: Jodi Bourne
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About this listen

 If you are a vacation rental, STR or accommodations host (owner, property manager or AirbnbCo-Host) who is DIYing your marketing and branding, let me be the mentor in your back pocket to help you create an elevated brand and market your properties so you get more bookings from guests who leave glowing reviews and can't wait to return and tell their friends. In bite-size episodes, I'll share actionable tips, tools and strategies that work today for my clients and students. You’ll leave each episode with a notebook full of ideas and a list of actions you can take TODAY from an experienced marketing strategist who has worked with vacation rental owners and property managers worldwide. I'm Jodi Bourne, a vacation rental business consultant, branding and marketing strategist, website designer and a guest at more than 60 vacation rentals and counting! With 20 years of experience building and marketing businesses and nonprofits of all types and sizes, I’ve spent the last 12 years of my career concentrating on destinations and accommodations. If you’re a host of vacation rentals, luxury homes, condos, cozy cabins, glamping tents, and boutique hotels, and you want to create a more professional business, WOW your guests, share your destination and gain more bookings from guests, you love, then let’s get started! Learn more and join the community of Savvy Hosts in my exclusive Instagram Chat Group and Online Network. https://savvyhostpodcast.comCopyright 2025 Jodi Bourne Economics
Episodes
  • Overcoming Marketing Burnout: Strategies for Consistency

    Overcoming Marketing Burnout: Strategies for Consistency
    Apr 16 2024

    Links Mentioned:

    Perfect Guest Avatar Workbook

    Book Direct Action Plan

    Insta-Booked Waitlist (+Free Gift)

    Conrad O'Connel -

    1. Introduction to the Episode

    - Jodi, marks the podcast's 1st anniversary and reflects on her journey, including hiring a podcast coach to help with confidence.

    2. Addressing the Host’s Absence

    - Jodi shares her 6-month hiatus from the podcast.

    - Discusses the challenges she faced, including personal loss, family health issues, and battling depression.


    3. Authenticity in Marketing

    - Jodi admits to her struggles with maintaining consistency in her own marketing efforts.

    - A candid discussion on feeling disingenuous when preaching consistency but failing to stay on course.


    4. Marketing Strategies for Busy Times

    - Hire an influencer or content creator to produce video and drone footage for lasting summer content.

    - Save and organize social media content for easy reuse.

    - Engage in marketing education and stay abreast of new trends.

    - Gather emails for future campaigns and consider influencer collaborations.

    5. Social Media Engagement

    - Encouraging interactions with followers by commenting on their content.

    - Partner with local businesses to help each other grow online.

    - Feature top content with pinned and featured posts on platforms like Instagram and Facebook.

    6. Content Creation Tips

    - Utilize user-generated content, highlight reels, and share reviews.

    - Keep capturing photos and videos for future posts.

    - Update existing blog posts regularly.


    7. Automation and Scheduling

    - Importance of automated welcome messages in communication strategy.

    - Using scheduling tools for consistent content posting.

    8. Staying Visible Online

    - Running Facebook and Instagram ads for continuous visibility.

    - Keeping the engagement level high even during busy seasons.


    9. Connection Building

    - Building real relationships with followers through social media interactions.

    - Authentic sharing through personal anecdotes and casual updates.

    10. Efficient Use of Social Media

    - Utilizing stories on Instagram and Facebook for effortless updates.

    - Creative low-effort content ideas for times when energy and time are limited.

    11. Additional Resources and Takeaways

    - A guide to additional resources, courses, programs, and book recommendations provided in the show notes.

    - Jodi imparts 10 actionable tips to maintain audience engagement without a detailed strategy.


    12. Conclusion

    - Jodi wraps up the episode by reiterating the importance of staying genuine, engaging with the audience, and finding manageable strategies to keep marketing effective even when it’s challenging to be consistent.
    Show More Show Less
    30 mins
  • Get Started Blogging With This FREE Tool!

    Get Started Blogging With This FREE Tool!
    Oct 8 2023

    Jodibourne.com/success

    Jodibourne.com/workshop

    Jodibourne.com/booklee (use code "jodi" to save 15% off one-year)

    Blogger.com


    Show More Show Less
    12 mins
  • 3 Reasons You Need A Blog ASAP - Vacation Rental Marketing Foundations

    3 Reasons You Need A Blog ASAP - Vacation Rental Marketing Foundations
    Oct 2 2023

    Today's episode is all about why you should start a blog. I go into detail about how SEO works, how you can be more competitive with your content, and how you can write better, more personal content that creates trust. Finally, i share ideas for repurposing your blog to other types of marketing.

    Jodibourne.com/waitlist

    Jodibourne.com

    instagram.com/heyjodibourne
    Show More Show Less
    23 mins

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