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Cold calls, cold emails, cold everything — they’re dead.
In this episode, Josh Matthews sits down with Drew Sechrist, one of the earliest Salesforce builders and now the founder of Connect The Dots, to break down how authentic relationships drive sales, recruiting, and growth in 2025.

They unpack:

• The story behind Salesforce’s first culture of connection — and how it changed everything
• How to find warm paths into any account or candidate using relationship intelligence
• Why transparency and alignment (Mark Benioff’s V2MOM model) still win decades later
• The role of AI in building trust, not replacing it
• And how small dinners and meaningful introductions beat mass outreach every time

If you lead sales, recruiting, or you’re a founder trying to stand out in a noisy world — this one’s for you.

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Most companies hire too fast, fire too slow, and wonder why they stay stuck in the minors. Josh Matthews and business coach Chris Hallberg unpack how “slow to hire, quick to fire” really works — from using assessments and culture filters to holding leaders accountable and scaling simplicity. A masterclass in hiring and leadership without the corporate BS.

Why do so many companies keep hiring the wrong people — and then keep them too long? In this straight-talking episode, Josh and Chris break down what “slow to hire, quick to fire” actually means — and why most organizations get it dead wrong.

You’ll learn how to:

• Turn hiring into curation, not desperation
• Use assessments to find the right wiring
• Keep panels from killing great candidates
• Build trust, conflict, and commitment into your culture
• Scale simplicity instead of complexity

Brutally honest and packed with takeaways, this one’s for leaders and recruiters ready to play in the majors.

Connect with Chris Hallberg:
🔹 Website: https://bizsgt.com

🔹 GoExpand: https://goexpand.com

🔹 LinkedIn: https://www.linkedin.com/in/chrishallberg/

🔹 Book: The Business Sergeant’s Field Manual — available on Amazon:

Connect with Josh Matthews:
🔹 Website: https://thesalesforcerecruiter.com

🔹 YouTube: https://joshforce.com/YouTube

🔹 LinkedIn: https://www.linkedin.com/in/joshuamatthews

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The recent Salesforce layoffs shook the tech world—over 4,000 jobs cut globally. But if you’re impacted, this isn’t the end of your career—it could be the turning point. In this episode of The Hiring Edge by Joshforce, Josh Matthews is joined by Michael Vukovich (CEO, Wise Wolves) and Peter Ganza to deliver practical, proven strategies to help Salesforce professionals navigate layoffs and land their next opportunity.

What you’ll learn in this episode:

• Why jumping to another tech giant (like IBM or Oracle) may not be your best move
• How mid-sized companies can value your enterprise experience more than Fortune 500s
• Smart ways to leverage your Salesforce brand on platforms like LinkedIn, Upwork, and Fiverr
• Networking strategies that actually open doors (without coming across as desperate)
• Why venting on LinkedIn could sabotage your job search—and what to do instead
• How to reframe layoffs as an opportunity to upskill and reposition your career
• The small but powerful actions—like thank-you notes—that set candidates apart
• Mindset shifts to process the change and move forward with confidence

If you’ve been affected by layoffs, this conversation offers both immediate tactics and long-term career management advice.

👉 Subscribe for more hiring insights from Joshforce and The Hiring Edge.
👉 Watch related episodes on navigating layoffs and career pivots.

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