Welcome to "Ads & Tales" with your host, Siddharth Grover. In this episode, Siddharth engages in an insightful conversation with the talented Aman Bharadwaj to unravel the world of SaaS (Software as a Service) .

Aman shares his experiences and expertise in the realm of AI, specifically conversational AI.The conversation takes an intriguing turn as they delve into the evolution of B2B marketing. Siddharth and Aman analyze the shifting landscape, emerging trends, and the strategies that drive success in this dynamic field.

They further discuss the role of marketing acronyms in simplifying B2B marketing practices, unraveling their significance in streamlining processes and enhancing efficiency. Aman and Siddharth also explore the crucial distinction between competitor analysis and customer needs, emphasizing the importance of customer-centric approaches.

In addition, they delve into the essential tools used in daily marketing operations, uncovering their impact on productivity and effectiveness. They also engage in a thought-provoking discussion on the merits of freemium models versus free trials, shedding light on the implications for SaaS businesses.

Tune in to "Ads & Tales" with Siddharth Grover and  guest Aman Bharadwaj, and embark on an enlightening journey into the realm of SaaS marketing. 

For more subscribe to "Ads & Tales" today and equip yourself with the tools to overcome barriers and drive successful B2B marketing campaigns.

Talk to Aman on LinkedIn and you can find Siddharth talking branding, marketing and growth at @sidgrover25 on Twitter and LinkedIn.