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The SaaSiest Podcast

The SaaSiest Podcast

By: Daniel Nackovski & Thomas Sjöberg
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Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !Copyright 2020 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • 187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi
    Jul 1 2025

    In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining HR through its modular, AI-powered platform “Bob,” built for modern, multinational, midsize businesses.

    We spoke with Ronni about what it really takes to build a high-growth SaaS business that's not just growing fast—but growing right. From IPO readiness and leadership transitions to why putting people first is still your strongest moat in the AI era, Ronni shares the inside story of HiBob's 10-year journey to becoming a category leader.

    Here are some of the key questions we address:

    • What’s the real reason HiBob is preparing for an IPO—and why now?
    • What are the internal changes a company must make to be IPO-ready? (Think finance ops, governance, reporting, culture)
    • How do you lead a company through different stages of scale without burning out—or stalling?
    • Why are line managers the true AI-era heroes inside organizations?
    • What’s the biggest mistake CEOs make on the path from $50M to $250M ARR?
    • What does “people-first” actually mean in practice—and how does it translate to business growth?
    • How is HiBob using AI internally, and how are they helping customers do the same?
    • What should you know about secondary events, long-term vision, and building a sustainable culture?

    🎧 Tune in to hear how Ronni and his team are scaling HiBob into a global category leader—without compromising on values, velocity, or vision.

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    1 hr and 7 mins
  • 186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention
    Jun 26 2025

    In this episode, we’re joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides market data, benchmarks, and forecasting to allow you to make confident decisions in volatile food markets.

    We spoke with Jennifer about what it really means to design and implement an effective customer journey, and why managing a customer portfolio doesn’t automatically mean you’re managing that journey well.

    Here are some of the key questions we address:

    • What’s the difference between managing customer portfolios and managing the full customer journey?
    • Where does the customer journey actually begin, and why is that moment so often misunderstood?
    • How do you make your onboarding flow keep pace with a fast-evolving product?
    • Why is launching a new feature once never enough?
    • What kind of adoption and usage metrics should CS teams monitor to prevent churn?
    • How do you operationalize customer success playbooks so they trigger action, not just insight?
    • What’s the role of CS in ensuring goals set during the sales cycle don’t disappear after onboarding?
    • How do you keep stakeholders across sales, marketing, and product aligned on the journey you're all supporting?

    Tune in to hear how Jennifer and her team are building a proactive customer success engine at Vesper - and what any SaaS org can learn about keeping customers engaged, growing, and renewing long after the contract is signed.

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    47 mins
  • 185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROI
    Jun 18 2025

    In this episode, we’re joined by Emelie Linheden, VP of Marketing at Younium, a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription management, invoicing and billing, financial reporting, and data insights.

    We talked with Emelie about how Younium's event strategy has fueled their growth, and specifically how you make the most out of your investment in external events. Here are some of the key questions we address:

    - What are the most important criteria you use when deciding which external events to sponsor?

    - What are the key things a team needs to do in the 4-6 weeks leading up to an event?

    - How do you build a pre-event outreach strategy to ensure you're not just showing up cold?

    - What’s your approach to lead capture, note-taking, and team coordination on-site?

    - Who “owns” post-event results and how do you ensure accountability?

    - What’s your timeline and process for post-event follow-up?

    - How do you turn an event into a broader campaign that lasts beyond the week of the show?

    - What KPIs do you track to evaluate event success—and how early do you define them?

    Tune in to learn from Emelie how you also can make the most out of your event budget and plan, to ultimately drive real business value for your organization.

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    45 mins

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