In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and more into a single shared inbox, helping teams automate repetitive tasks while preserving the human touch. Trusted by thousands of businesses worldwide, it empowers brands to deliver seamless, delightful customer interactions across every channel.

We spoke with Marili about how AI is changing the way they operate at Trengo - and how it has led to a future-proof mentality across the business in everything they do.

Here are some of the key questions we address:

• How do you, as a CEO, drive AI adoption across the teams in their daily operations?
• Why you may need to "update" your cultural and performance values to support the new AI era for operators?
• What is the process to make sure new AI initiatives are focused on must-haves vs nice-to-haves?
• How does she see the roles of product, engineering, and marketing need to adjust in this new era to fully leverage AI?
• Why does she encourage everyone to be ready to dedicate some "learning money" on their journey to find the best AI leverage for their business?

🎧 Tune in to hear how Marili combines empathy, discipline, and sharp business acumen to guide her team through the reality of scaling in a rapidly evolving tech environment, proving that great companies are built not just on strategy, but on people who grow with intention.

In this episode, we’re joined by Sander van Gelderen, CMO at Effectory, an employee listening solution platform helping organizations measure and improve engagement, enablement, and productivity at scale, serving 700+ recurring customers across the Benelux, DACH, and now the Nordics.

We spoke with Sander about how Effectory transformed from a project-based consultancy into a recurring revenue SaaS business and how his team is reshaping their go-to-market motion through Account-Based Experience (ABX). The goal? Closing the gap between marketing and sales, reducing waste, and targeting only the accounts truly in-market.

Here are some of the key questions we address:

• What is ABX and how does it differ from ABM in practice?

• How do you unify marketing and sales targeting to remove friction?

• What were the warning signs that the traditional MQL model wasn’t working?

• How do you implement ABX without losing velocity or your team’s trust?

• What process and tech changes are required to make ABX work?

• How should marketing compensation evolve in an ABX world?

• What are the real trade-offs and pitfalls no one talks about?

🎧 Tune in to hear how Sander and his team are aligning people, process, and technology, proving that better targeting isn’t just possible, it’s essential for sustainable growth.

In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the reins to help Lemlist break through a growth plateau, and under his leadership, the company has nearly tripled ARR and built a truly efficient, remote-first team of 110.

We spoke with Charles about what it really takes to build a high-performing executive team in today’s world of constant change and why being “close to the craft” might be the ultimate leadership advantage.

Here are some of the key questions we address:

• What defines a truly efficient executive team, and why do most companies get it wrong?

• Why is “disagree and commit” the wrong mindset at the C-level?

• How can CEOs avoid building silos across product, marketing, and sales?

• What red flags should you watch for when hiring experienced leaders?

• How do you bring execs back to the craft without micromanaging?

• Why does Charles prefer to hire all C-levels himself, and how does he do it?

🎧 Tune in to hear how Charles is reshaping SaaS leadership at Lemlist, proving you can scale fast without breaking what made you great to begin with.