In this episode of The SAF Podcast, we welcome Gediminas Ziemelis, Founder and Chairman of Avia Solutions Group, to discuss the company’s move into sustainable aviation fuel (SAF) production through its NorSAF project. As the world’s largest wet-leasing provider, Avia Solutions Group operates across six continents and is now leveraging its extensive infrastructure to help decarbonize aviation.

Gediminas shares how the company is developing a state-of-the-art SAF and eSAF production facility in Liepāja, Latvia, strategically positioned to serve the Baltic, Nordic, and Central European regions. He reveals how acquiring an existing oil storage terminal has saved years on permitting and construction, while enabling cost-effective scaling of synthetic SAF production using KBR’s PureSAF technology—based on captured CO₂ and green hydrogen.

Behind this ambitious venture lies a revealing look at how nimble, privately-held companies can move faster in the green transition. Unlike publicly-listed giants retreating from environmental initiatives to focus on core business, Avia Solutions Group can make rapid decisions without justifying every move to shareholders. This agility might be exactly what's needed to accelerate aviation's sustainability journey.

Beyond environmental benefits, Ziemelis frames the project as a strategic move toward European energy independence—drawing parallels to how Europe developed sugar beet production in the 18th century to reduce dependency on imported sugar cane. Could synthetic aviation fuel represent the next chapter in Europe's quest for energy sovereignty? Listen now to discover how the future of flight might be taking shape in the Baltic region.

Check out our previous discussion with Dani Charles, Veriflux on AI and traceability here: https://www.buzzsprout.com/2202964/episodes/17201492