Most roofing contractors have heard of FORTIFIED but very few actually understand what it is, how it works, or whether it’s worth it.

In this episode of The Roofing Millionaires, I sit down with Fred Malik, Director of the FORTIFIED Program, to break down the entire system, without marketing fluff.

We cover:

- Why FORTIFIED was created in the first place

- What FORTIFIED actually is (and what it’s not)

- The step-by-step process to become a FORTIFIED certified contractor

- How FORTIFIED is different from every other “roofing certification”

- The real difference between a FORTIFIED roofer vs a standard roofer

- Costs, inspections, approvals, and what contractors need to prepare for

- The challenges FORTIFIED is facing today — and how they’re fixing them

- How FORTIFIED ensures contractors don’t cut corners or game the system

- What training, courses, or qualifications contractors actually need

- How FORTIFIED helps contractors who don’t fully understand advanced standards

- How FORTIFIED-certified homes protect homeowners long-term

- What FORTIFIED is doing to create homeowner demand, so contractors aren’t selling uphill

- What Fred would improve inside FORTIFIED if he could change things faster

This conversation is designed to bridge the gap between:

Roofing contractors who want clarity

And FORTIFIED leadership that wants proper adoption

If you’re a roofing company owner, project manager, or industry leader trying to understand whether FORTIFIED matters — this episode will save you months of confusion.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingm...

-Facebook: https://www.facebook.com/theroofingmi...

#fortifiedroofing #fortified #roofingbusiness

Most roofers destroy their health without realizing it and then wonder why they’re burned out, overweight, stressed, and mentally checked out.

This episode with Renny Desangles, owner of Reign Exteriors (Nebraska), is the first real conversation in roofing that breaks down physical, mental, and spiritual health as one system not motivation fluff.

We talked about:

- Why energy drinks and sugary drinks quietly ruin your body on job sites

- What to replace them with that actually works in the field

- The dehydration problem no one talks about in roofing

- Processed food vs organic food, and how each one affects business performance, not just your body

- How roofers can stay fit with or without money

- The right type of workouts for people in physically demanding trades

- How leaders can influence their crews to care about their health

- Mental peace, success, family, and God — without burning one to build the other

- The biggest lie roofers believe about “eating junk and still being healthy”

If you’re a laborer, manager, owner, or executive in construction - this isn’t about looking good.

It’s about having energy, clarity, discipline, and longevity in an industry that chews people up.

This episode might save you years - not exaggerating.

Timestamps

0:00 misconceptions about health and what should a leader do about it?

07:16 fitness advice on a budget

12:54 Effects of not sleeping enough

23:33 The right composition of hormones in blood

31:07 How to do a detox from bad eating habits?

37:31 Discipline in fitness journey

49:57 Why is spirituality important in our life?

58:34 30-day fitness challenge for roofers

01:05:56 Signing off notes!

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#healthpodcast #roofingcompanies #theroofingmillionaires

Most roofing businesses don’t fail because they’re bad at roofing.

They fail because they try to serve everyone.

In this episode, I sat down with Chelsea Smith Fauver from TLC Roofing (Texas) to break down why niching down is no longer optional if you want to build a profitable, sustainable roofing company.

We talk about:

- Why “every job is your job” is the fastest way to lose money

- How your ideal customer should shape your company culture, not the other way around

- Why specializing early helps you identify your strengths and weaknesses faster

- How difficult customers quietly drain profit, time, and energy

- Why reputation - not volume, determines pricing power

- How quality, preparation, and education let you outsell competitors

- Why the roofing industry is moving toward organization, not chaos

Chelsea explains how chasing every customer keeps roofers busy but broke, and why focusing on the smallest viable market leads to better margins, stronger teams, and long-term growth.

If you’re starting a roofing company or stuck trying to scale one, this conversation will force you to rethink who you’re actually building for.

Every job is not your job.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#idealcustomer #roofingbusiness #theroofingmillionaires

This is the most in-depth roofing content creation masterclass ever recorded.

In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners.

We went deep into the real side of content creation for roofers.

Not the generic “post more videos” advice… but the strategy, mindset, tools, and systems that actually build a brand, drive sales, and make people trust you online.

Across these two parts, we covered:

- Why roofing companies MUST create content in 2026

- How to define your real audience as a roofer

- Fear of the camera & the psychology behind showing up online

- Authenticity vs. fakeness - how people can spot both instantly

- Misconceptions about roofing content (and what actually works)

- Alternatives for people who don’t want to be on camera

- AI tools for scripting, editing, scheduling & repurposing

- AI content vs human content - what wins and why

- The tools & gadgets you need at each stage (beginner → advanced)

- How content creation drives more roofing sales

- Distribution strategy: social media & NON-social media channels

- How to scale your content system without burning out

This is the kind of conversation Andrew has never had publicly before. It is deep, tactical, and brutally honest. Every roofing company owner, marketer, and salesperson needs to watch this episode.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

This is the most in-depth roofing content creation masterclass ever recorded.

In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners.

We went deep into the real side of content creation for roofers.

Not the generic “post more videos” advice… but the strategy, mindset, tools, and systems that actually build a brand, drive sales, and make people trust you online.

Across these two parts, we covered:

- Why roofing companies MUST create content in 2026

- How to define your real audience as a roofer

- Fear of the camera & the psychology behind showing up online

- Authenticity vs. fakeness - how people can spot both instantly

- Misconceptions about roofing content (and what actually works)

- Alternatives for people who don’t want to be on camera

- AI tools for scripting, editing, scheduling & repurposing

- AI content vs human content - what wins and why

- The tools & gadgets you need at each stage (beginner → advanced)

- How content creation drives more roofing sales

- Distribution strategy: social media & NON-social media channels

- How to scale your content system without burning out

This is the kind of conversation Andrew has never had publicly before. It is deep, tactical, and brutally honest. Every roofing company owner, marketer, and salesperson needs to watch this episode.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires/

Facebook: https://www.facebook.com/theroofingmillionaires/

#contentcreation #roofingbusiness

In this episode, Muhammad Faiz sits down with Adrian Oliver from @homegrownroof in Colorado for a deep dive into the world of specialty roofing - metal, cedar, slate, and synthetic systems. Adrian shares what it really takes to run premium roofing projects from building the right crew and forming supplier relationships to understanding materials, logistics, and mindset.

You’ll learn:

-The skill, structure, and experience required to handle metal & specialty roofs

- How to build supplier & installer networks that actually work

- What type of crews fit best for premium projects

- The technical mistakes that ruin high-end installs

- How to think, plan, and execute like a premium roofing contractor

Whether you’re a roofer wanting to level up, or you’re just curious how top operators think about complex roofing systems, this is a true specialty roofing masterclass.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires/

Facebook: https://www.facebook.com/theroofingmillionaires/

#SpecialtyRoofing, #RoofingContractor, #RoofingTips, #HomeImprovement, #MetalRoofing, #RoofingBusiness, #ConsultativeSelling, #AdrianOliver

Are you only hiring "charismatic" salespeople? In this deep-dive interview, Stevan Adjemian of Red Rock Roofing reveals why that strategy fails and why having "5 all-stars" (like 5 LeBron Jameses) will destroy your team.

This episode is a masterclass in true leadership.

Steve breaks down the critical difference between a "roofing company" and a "roofing organization." He shares his secrets on how to identify character (not just skill) in hiring, how to build a selfless culture, and why your "bench players" (production team) are just as crucial as your "starting five" (sales team).

If you want to become a leader who builds a legacy focused on impact over revenue, this episode is mandatory viewing.

In This Episode, You Will Learn:

• The 3 P's: People, Process, & Procedures
• How to identify Character vs. Charisma in the hiring process.
• The "Bodybuilder" Example: Why drive and curiosity trump natural talent.
• How to stop micromanaging and give your team "permission to fail."
• CRITICAL: How to integrate your production/labor teams into your company culture.
• The art of giving (and receiving) constructive criticism as a leader.

Guest: Steve Adjemian (Red Rock Roofing, Colorado)

Host: Muhammad Faiz

Connect with The Roofing Millionaires

Welcome to The Roofing Millionaires, the ultimate online platform for roofers seeking inspiration, knowledge, and success stories to transform their businesses and lives.

Subscribe now and be part of the journey to roofing greatness!

Website: https://www.theroofingmillionaires.com

Instagram: https://www.instagram.com/theroofingmillionaires

Facebook: https://www.facebook.com/theroofingmillionaires

#roofingbusiness #leadership #companyculture #Hiring

Season 1 of The Roofing Millionaires Podcast was about stories — real people, real challenges, and the deeper meaning behind building a roofing business that lasts.

Season 2 is about implementation.

Each episode goes deeper into one specific topic — sales, leadership, content creation, psychology, materials, and more — to give roofers the clarity and knowledge they can use right now.

We’re not here to sell you anything.

We’re here to help you think, build, and lead better.

🎙 Season 2 goes live Friday, November 21.

If you know other roofers who’d value honest conversations and practical lessons, share this video so they can be part of this journey too.

Because this is still the only roofing podcast where we don’t promote anyone — and we don't sell you anything.

#roofingpodcast #theroofingmillionaires