In this episode of The Roofing Millionaires Podcast, I sat down with Joe Stephens, owner of Sure Claims, to break down what’s actually happening behind the scenes when roofers handle insurance claims, supplements, and appraisals.

We talked about:

- Why supplement companies are often seen as “middlemen” — and when that’s true

- The 3 types of supplement companies (and why most roofers choose the wrong one)

- What really changes financially, operationally, and emotionally when you outsource

- When you should keep claims in-house vs bring in a supplement partner

- The moment your business starts breaking because of claims overload

- How poor systems and CRM usage silently kill your operations

- Real scenarios where roofers leave money on the table without realizing it

- The role of appraisals and where most contractors misunderstand them

🎯 Who This Episode Is For:

Roofing owners handling their own claims and feeling overwhelmed

Companies scaling past $1M–$5M and hitting operational bottlenecks

Sales managers stuck managing supplements instead of closing deals

Roofers trying to decide between in-house vs outsourced claims

Timestamps

0:00 Highlights

01:30 Brief introduction

02:31 Importance of supplement companies in roofing

08:39 Effect of supplement companies on revenue

16:59 Factors to consider before choosing a supplement company

23:08 Mistakes to avoid as a contractor

29:41 Quality Control and expectations from supplement companies

39:16 Appraisal process for claims

43:52 Strategies for customer coaching and CRM

📌 Key Question to Ask Yourself:

Are you running your claims process…Or is your claims process running your business?

If this shifts your perspective, share it with another roofer who needs to see this.

🔗 Connect with Joe Stephens:

Website: https://sureclaims.com/

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#insurancesupport #supplements #homeinsurance