In this episode of The Roofing Millionaires, I sit down with Rick Ringer - a 46-year roofing industry veteran, former sales team manager, supply-side expert, and author of the upcoming book Beating the Curve, for one of the most honest and experience-rich conversations we've ever had on this show.

Rick breaks down the concept of the learning curve, why contractors fall off it, why success itself is often what pulls them away from the basics, and what it actually takes to get back on track.

We go deep on why most roofing marketing fails, the 55 Mile Rule for yard signs, the real difference between sales and marketing, and why Rick believes one-call closing creates more tension than it closes. He makes the case for connection-based roofing over transaction-based roofing — and explains why going back to the basics might be the most sophisticated business strategy in today's market.

If you're a roofing contractor trying to figure out why growth feels harder than it used to or why the new things you're trying aren't working, this episode was made for you.

What we cover:

- The learning curve: what it is, why you fall off it, how to get back

- Why people leave what made them successful and what that costs them

- The 55 Mile Rule and visibility basics most contractors are ignoring

- The difference between sales and marketing — and why most marketing fails

- How to build a sales system that actually fits your business

- Why you should stop trying to sell everyone

- Pressure selling vs. multiple touchpoints — which actually converts

- Transaction-based vs. connection-based roofing companies

- Surviving price hikes, market shifts, and economic uncertainty

- Private equity's impact on the roofing industry

- How Rick plans to give back after 46 years in the game

Timestamps:

0:00 Highlights

01:31 Brief Intro

05:36 What has kept you going?

07:57 What is the learning curve?

18:06 Business owners only care about price?

29:37 The perfect sales system

41:55 Real function of marketing

48:35 Scaling a business

52:57 Transactions vs Connections

55:46 Advice for roofing contractors

🎙️ Guest: Rick Ringer | Ethical Building Solutions | Author of Beating the Curve (Coming Soon)

Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#roofingcontractor #roofingwork #theroofingmillionaires

In this episode of The Roofing Millionaires Podcast, I sat down with Joe Stephens, owner of Sure Claims, to break down what’s actually happening behind the scenes when roofers handle insurance claims, supplements, and appraisals.

We talked about:

- Why supplement companies are often seen as “middlemen” — and when that’s true

- The 3 types of supplement companies (and why most roofers choose the wrong one)

- What really changes financially, operationally, and emotionally when you outsource

- When you should keep claims in-house vs bring in a supplement partner

- The moment your business starts breaking because of claims overload

- How poor systems and CRM usage silently kill your operations

- Real scenarios where roofers leave money on the table without realizing it

- The role of appraisals and where most contractors misunderstand them

🎯 Who This Episode Is For:

Roofing owners handling their own claims and feeling overwhelmed

Companies scaling past $1M–$5M and hitting operational bottlenecks

Sales managers stuck managing supplements instead of closing deals

Roofers trying to decide between in-house vs outsourced claims

Timestamps

0:00 Highlights

01:30 Brief introduction

02:31 Importance of supplement companies in roofing

08:39 Effect of supplement companies on revenue

16:59 Factors to consider before choosing a supplement company

23:08 Mistakes to avoid as a contractor

29:41 Quality Control and expectations from supplement companies

39:16 Appraisal process for claims

43:52 Strategies for customer coaching and CRM

📌 Key Question to Ask Yourself:

Are you running your claims process…Or is your claims process running your business?

If this shifts your perspective, share it with another roofer who needs to see this.

🔗 Connect with Joe Stephens:

Website: https://sureclaims.com/

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#insurancesupport #supplements #homeinsurance

In this episode of The Roofing Millionaires, I sit down with Dominick Fraser, a $30M roofing business owner who has spent over two decades in the industry to talk about something deeper than business.

We talk about:

- What it means to be an independent thinker in a world full of noise

- Why most roofing companies fail when conditions get tough

- How global uncertainty impacts the roofing industry (materials, pricing, mindset)

- The difference between transactional businesses and relational businesses

- Why leadership starts at home before it shows up in your company

- The real responsibility of a business owner toward their team and community

- Faith, purpose, and “pulling people out of the mud”

Dominick shares real experiences, from building his company over 21 years to completely changing his life after hitting rock bottom and explains why success without character means nothing.

If you’re a roofing business owner (or any business owner), this episode will challenge how you think about:

- growth

- leadership

- responsibility

and the kind of man you are becoming

Because at the end of the day…

This isn’t just about roofing.

It’s about who you become while building something.

Timestamps

0:00 Highlights

01:43 Being an independent thinker and a leader

03:56 What is your definition of a prototypical roofer?

10:57 Should leaders set examples of love?

17:21 Put your spouse before your business

19:27 A business owner’s presence on social media

24:09 The importance of traveling

28:50 Future of roofing industry in times of uncertainty

37:32 Pulling people out of the mud

44:56 Advice for young business owners

🎯 Connect with Dominick Fraser:

https://www.facebook.com/dominick.fraser.3

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#lovegod #dividedworld #theroofingmillionaires