Most roofing contractors have heard of FORTIFIED but very few actually understand what it is, how it works, or whether it’s worth it.

In this episode of The Roofing Millionaires, I sit down with Fred Malik, Director of the FORTIFIED Program, to break down the entire system, without marketing fluff.

We cover:

- Why FORTIFIED was created in the first place

- What FORTIFIED actually is (and what it’s not)

- The step-by-step process to become a FORTIFIED certified contractor

- How FORTIFIED is different from every other “roofing certification”

- The real difference between a FORTIFIED roofer vs a standard roofer

- Costs, inspections, approvals, and what contractors need to prepare for

- The challenges FORTIFIED is facing today — and how they’re fixing them

- How FORTIFIED ensures contractors don’t cut corners or game the system

- What training, courses, or qualifications contractors actually need

- How FORTIFIED helps contractors who don’t fully understand advanced standards

- How FORTIFIED-certified homes protect homeowners long-term

- What FORTIFIED is doing to create homeowner demand, so contractors aren’t selling uphill

- What Fred would improve inside FORTIFIED if he could change things faster

This conversation is designed to bridge the gap between:

Roofing contractors who want clarity

And FORTIFIED leadership that wants proper adoption

If you’re a roofing company owner, project manager, or industry leader trying to understand whether FORTIFIED matters — this episode will save you months of confusion.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingm...

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#fortifiedroofing #fortified #roofingbusiness

Most roofers destroy their health without realizing it and then wonder why they’re burned out, overweight, stressed, and mentally checked out.

This episode with Renny Desangles, owner of Reign Exteriors (Nebraska), is the first real conversation in roofing that breaks down physical, mental, and spiritual health as one system not motivation fluff.

We talked about:

- Why energy drinks and sugary drinks quietly ruin your body on job sites

- What to replace them with that actually works in the field

- The dehydration problem no one talks about in roofing

- Processed food vs organic food, and how each one affects business performance, not just your body

- How roofers can stay fit with or without money

- The right type of workouts for people in physically demanding trades

- How leaders can influence their crews to care about their health

- Mental peace, success, family, and God — without burning one to build the other

- The biggest lie roofers believe about “eating junk and still being healthy”

If you’re a laborer, manager, owner, or executive in construction - this isn’t about looking good.

It’s about having energy, clarity, discipline, and longevity in an industry that chews people up.

This episode might save you years - not exaggerating.

Timestamps

0:00 misconceptions about health and what should a leader do about it?

07:16 fitness advice on a budget

12:54 Effects of not sleeping enough

23:33 The right composition of hormones in blood

31:07 How to do a detox from bad eating habits?

37:31 Discipline in fitness journey

49:57 Why is spirituality important in our life?

58:34 30-day fitness challenge for roofers

01:05:56 Signing off notes!

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#healthpodcast #roofingcompanies #theroofingmillionaires

Most roofing businesses don’t fail because they’re bad at roofing.

They fail because they try to serve everyone.

In this episode, I sat down with Chelsea Smith Fauver from TLC Roofing (Texas) to break down why niching down is no longer optional if you want to build a profitable, sustainable roofing company.

We talk about:

- Why “every job is your job” is the fastest way to lose money

- How your ideal customer should shape your company culture, not the other way around

- Why specializing early helps you identify your strengths and weaknesses faster

- How difficult customers quietly drain profit, time, and energy

- Why reputation - not volume, determines pricing power

- How quality, preparation, and education let you outsell competitors

- Why the roofing industry is moving toward organization, not chaos

Chelsea explains how chasing every customer keeps roofers busy but broke, and why focusing on the smallest viable market leads to better margins, stronger teams, and long-term growth.

If you’re starting a roofing company or stuck trying to scale one, this conversation will force you to rethink who you’re actually building for.

Every job is not your job.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

-Website: https://www.theroofingmillionaires.com

-Instagram: https://www.instagram.com/theroofingmillionaires/

-Facebook: https://www.facebook.com/theroofingmillionaires/

#idealcustomer #roofingbusiness #theroofingmillionaires