The Rise of SKIMS: From Controversy to Billion-Dollar Brand
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The Rise of SKIMS: From Controversy to Billion-Dollar Brand
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About this listen
How did SKIMS turn a rocky start into a global success? In this episode of More Taste than Money, we explore the brand’s journey—from the “Kimono” controversy to game-changing collaborations with Fendi and Nike. With a focus on inclusivity, body positivity, and viral marketing, SKIMS has redefined shapewear and athleisure. But how much of its success is strategy, and how much is Kim Kardashian’s star power? Tune in for the full story
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.