In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.

Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.

Why Listen

This episode is essential listening for leaders in media, marketing, or technology who are:

• Shifting from impressions to impact
• Building data-fueled growth strategies
• Navigating AI transformation
• Leading teams through rapid change

If you’re a CEO, CMO, CRO, or data-driven decision maker redefining growth in 2025 and beyond, this episode is your playbook.

Resources & Mentions

RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.

Across two intensive days — March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.

From revenue engines to board expectations, RevvedUP equips executives to turn data, disruption, and intelligent reinvention into competitive advantage. Click here to learn more: https://info.h2klabs.com/revvedup-2026

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo

In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical.

You’ll learn how to:

• Rethink growth strategies beyond short-term wins
• Lead teams through rapid innovation cycles
• Harness AI without losing the human edge
• Prepare your business for the economy that’s coming next

Whether you’re a founder, operator, or future-focused leader, Jerry’s insights will change how you think about growth, technology, and the future of work.

About Jerry Li

Jerry Li is the CEO and Co-Founder of Gradual, the all-in-one community platform built to turn engagement into insight and scale connection with purpose. Before starting Gradual, he led engineering teams at Amazon and Groupon, focusing on building systems at scale and mentoring emerging leaders. His passion for community took shape through building ELC—the Engineering Leadership Community—which has grown into the world’s largest and most recognized network for engineering leaders and executives. What began as small, in-person gatherings evolved into a global community. During the shift to virtual at the start of the pandemic, the internal tools created to support ELC became the foundation for Gradual. Today, Gradual powers communities for companies like OpenAI, Perplexity, Fiverr, Scale AI, and Siemens. Jerry remains focused on helping organizations build community-led ecosystems that drive growth, deepen relationships, and unlock collective intelligence.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo

In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value.

Key Topics Discussed:

• Why AI’s biggest disruption isn’t productivity—it’s radical transparency.
• How zero-click content is changing content discovery and engagement.
• Why media brands must differentiate or risk being buried by algorithms.
• The case for authenticity as the next competitive advantage.
• What tech’s evolution tells us about the future of media.
• How Pete built The Media Copilot to help publishers and marketers navigate the AI transition.
• What it takes to thrive in a world where AI can replicate—but not originate—trust.

About Pete Pachal
Pete Pachal is the founder of The Media Copilot, a consulting and strategy platform for helping media and marketing leaders make sense of AI. He is also a longtime tech journalist, having served in editorial leadership roles at CoinDesk, Mashable, and PCMag. Pete is known for his sharp analysis and ability to demystify emerging technologies in plain language. He’s appeared as a tech expert on The Today Show, CNN, Fox Business, CNBC, and more.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo