In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian speaks with Craig Miller and Cliff Hudson, two key figures behind Sonic's transformation into a digital-first, nationwide brand. They discuss their new book, 'Bricks and Clicks,' which details their journey of automating business practices right before COVID-19 and their successful implementation of a digital strategy. The conversation explores how they integrated technology to enhance customer experiences and improve operational efficiency, including the introduction of mobile ordering and digital payment systems. Their strategies not only bolstered sales but also turned technological innovations into significant business advantages. The episode also delves into change management, the importance of the partnership between business and tech, and the challenges and successes faced along the way.

00:00 Sonic

00:14 Introduction and Welcome

01:59 Meet Cliff Hudson: Sonic's Transformational Leader

03:34 Craig Miller's Journey to Sonic

04:22 The Evolution of Technology in Business

07:21 Sonic's Unique Drive-In Experience

11:00 The Impact of Credit Card Technology

13:50 The Tech Oval Vision

17:52 Building a Business Partnership

25:37 Implementing the Tech Oval

30:10 Craig's Arrival and Marketing Evolution

31:50 Building the Tech Backbone

34:59 Omnichannel Strategy and Franchisee Buy-In

36:38 Implementing Digital Touchpoints

42:53 Centralizing Marketing Efforts

49:29 Final Guest Experience and Company Sale

54:43 Reflections and Book Promotion

In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian speaks with Erin Hooper, head of Sales and Customer Success for Franchise Systems AI. They discuss the innovative end-to-end franchising system that Erin and her team have developed to streamline processes for franchisors and franchisees. Aaron shares insights about the platform's customizable marketing campaigns, sales applicant portals, project management for site selection, vendor integration, and ongoing location management. Jeremy highlights the uniqueness of Franchise Systems AI in consolidating multiple systems into one platform, addressing common pain points in franchising. This episode is packed with valuable information for anyone involved in franchising, offering a comprehensive look at how technology can enhance operational efficiency and overall success.

00:00 Franchise System

00:14 Introduction and Guest Introduction

01:55 Erin's Background in Hospitality and Franchising

02:58 Overview of Franchise Systems AI

04:40 Marketing and Sales Process for Franchises

05:53 Customizable Applicant Portal

13:00 Onboarding and Training for Franchisees

14:44 Site Selection and Vendor Integration

20:10 Challenges in Project Management

20:27 Integrating Vendors into the Platform

21:12 Ensuring Franchisee Compliance

22:29 Post-Opening Support for Franchisees

23:59 Operational Management Tools

24:37 Marketing and AI Integration

26:36 Audit and Training Systems

28:29 Sales and Labor Analysis

29:58 The Unique Value of Franchise Systems

32:07 Pepper Lunch as the Alpha Brand

35:40 Engaging with Franchise Systems

36:50 Final Thoughts and Surprises

In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian converses with Eric Cacciatore, founder and host of the Restaurant Unstoppable podcast. They discuss the journey and valuable lessons learned over 12 years and 1,200+ episodes of Eric's podcast. Key highlights include the importance of having integrity, always learning, teaching others, effective communication, and collaboration in the restaurant industry. Eric emphasizes the evolution of podcasting, the significance of building relationships, and the impact of systems like EOS (Entrepreneurial Operating System) on restaurant operations. Together, they underline that the heart of a successful restaurant lies in the people behind it and their dedication to continuous growth and service to others.

00:00 Introduction to the Podcast

01:01 Meet Eric Cacciatore: The Podcast Pioneer

02:19 Eric's Journey: From Restaurants to Podcasting

04:24 The Evolution of Podcasting

06:23 On-Site Interviews: The Heart of the Podcast

08:48 Core Values and Lessons Learned

17:41 The Importance of Integrity and Action

20:12 Being a Student and a Teacher

23:58 Teaching and Delegating for Success

25:29 Implementing EOS in Business

26:03 Understanding EOS and Its Benefits

27:15 Real-World Applications of EOS

32:01 The Importance of Continuous Learning

35:50 Building a Collaborative Network

43:42 Final Thoughts and How to Connect