
The Rep-Architect Connection feat. Tim Finley from TFIN Building Solutions
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About this listen
Welcome to Episode 3 of the Donovan Digital Podcast, where we dive into marketing, relationship-building, and brand strategies for companies in the AEC industry. In this episode, Shawn Donovan sits down with Tim Finley, owner of TFIN Building Solutions, a respected architectural rep firm representing top-tier brands like Livers Bronze, Velux, WW Glass, and more.
Tim shares how his team builds trust with architects by positioning themselves as educators and product consultants—focused not just on performance and aesthetics, but also budget, code compliance, and real-world constructability.
You’ll learn:
✅ How Tim launched and scaled TFIN during the COVID pandemic
✅ The role of education and expertise in building credibility
✅ Why architects respond to reps who serve—not sell
✅ How to bridge the gap between manufacturers and project stakeholders
✅ Real strategies to drive specifications through trust and transparency
Whether you're a building product rep, manufacturer, or marketing professional, this episode is packed with practical advice on how to form lasting, meaningful relationships with architects and designers.
Thank you for watching! Let us know what you thought of this episode, or what you would like to see next!