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The Rebranded Teacher

The Rebranded Teacher

By: Lauren Fulton - The Rebranded Teacher
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A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.© 2025 The Rebranded Teacher Economics Education Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 3 Things TpT Sellers Waste Time On (and What to Do Instead)
    Sep 1 2025

    If you've been pouring endless hours into your Teachers Pay Teachers business without seeing meaningful growth, you might be falling victim to one of the three biggest time-wasters plaguing TPT sellers. As someone who's navigated the TPT marketplace for nine years (five of them full-time), I've witnessed countless talented educators spinning their wheels on activities that simply don't drive results.

    The first culprit? Obsessive product revision. While quality matters, constantly updating your first dozen products means you'll never reach that critical 50-100 product threshold where momentum builds. Instead of revising every time you learn something new, apply that knowledge to your upcoming products. Consider implementing a revision ratio—perhaps updating one older product for every five new ones you create. This keeps your catalog growing while gradually improving older listings without getting stuck in revision limbo.

    Over-researching is another silent killer of TPT success. The research phase feels deceptively productive while protecting you from the vulnerability of action. But you don't need perfect knowledge to begin—you just need to know the first step. Complete that step, then research the next one. This step-by-step approach prevents the analysis paralysis that keeps so many promising sellers permanently stuck in preparation mode rather than production.

    Perhaps most heartbreaking are the passion projects that don't sell. We all have resources we'd love to create, but without market demand, they become expensive hobbies rather than business assets. Before investing significant time in any resource, ask yourself: Is there an existing audience actively searching for this solution? If not, are you willing to build awareness through marketing? Your time is valuable, and ultimately, you deserve financial compensation for your expertise and effort.

    Ready to focus on strategies that actually work? Check out my YouTube channel for nearly 200 videos packed with practical TPT growth tactics. Search "Lauren Fulton" to discover more ways to build a purposeful, sustainable teacher business that respects your time and rewards your effort.

    Check Out My YouTube Channel

    https://www.youtube.com/c/laurenfulton


    The #1 TpT Growth Strategy That No One Talks About

    https://www.youtube.com/watch?v=fLd35H2pfvw


    3 Seasonal Product Strategies to Maximize Earnings

    https://www.youtube.com/watch?v=BXkXQVqV1zw


    My Instagram

    https://www.instagram.com/laurentschappler/


    My Other YouTube

    https://www.youtube.com/@LaurenATsch


    Free Rebranded Teacher Facebook Group

    https://www.facebook.com/groups/749538092194115

    Support the show

    Show More Show Less
    15 mins
  • 3 Seasonal Product Strategies to Maximize Earnings
    Aug 25 2025

    Ready to transform your seasonal TPT resources from potential time-wasters into profitable assets? This episode reveals the strategic difference between seasonal products that generate substantial income and those that simply drain your valuable time.

    As teacher-entrepreneurs, we face a unique challenge with seasonal resources - a short window to capitalize on seasonal traffic and limited time to optimize underperforming products. I'm sharing three data-driven strategies that eliminate guesswork and maximize your earnings during these critical selling periods.

    You'll discover how to leverage the same keywords across different product types to identify what buyers truly want, how testing different keyword sets can reveal hidden traffic opportunities, and how using template variations across topics can dramatically increase your efficiency while pinpointing exactly which skills teachers need most. These practical approaches transform each seasonal release into both a revenue generator and a market research opportunity.

    The real magic happens when you apply what you learn to build cohesive product lines that can be bundled for upcoming seasons. By focusing your limited creation time on proven winners, you'll develop the confidence to know exactly which products to prioritize for maximum impact.

    Whether you're just starting your TPT journey or looking to optimize an established store, these strategies will help you make smarter decisions about where to invest your time and creative energy. Listen now to turn your seasonal products into consistent profit centers!

    Check Out My YouTube Channel

    https://www.youtube.com/c/laurenfulton

    My Instagram

    https://www.instagram.com/laurentschappler/

    My Other YouTube

    https://www.youtube.com/@LaurenATsch

    Free Rebranded Teacher Facebook Group

    https://www.facebook.com/groups/749538092194115

    Support the show

    Show More Show Less
    12 mins
  • The #1 TpT Growth Strategy That No One Talks About
    Aug 18 2025

    Ready to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder.

    Discover three game-changing tactics that can transform your product creation process. First, learn how combining two resource types into one product (like task cards activities instead of just task cards) targets multiple keyword sets simultaneously, doubling your visibility with minimal extra effort. Next, explore how creating complementary products that teachers naturally search for together builds valuable keyword traction and opens the door to higher-ticket sales. Finally, master the art of creating leveled versions of your resources to appeal to multiple grade levels while gathering crucial market data.

    What makes these strategies particularly powerful is their efficiency – you're essentially casting a wide net instead of a single line, creating multiple opportunities for buyers to discover your work without significantly increasing your workload. For new sellers, this approach provides invaluable insights into which niches and grade levels respond best to your content, allowing you to make data-driven decisions about where to focus your efforts.

    Whether you're just starting your TPT journey or looking to scale an established store, these practical, actionable strategies will help you build a purposeful and sustainable business. Tune in next week as Lauren shares three seasonal product strategies to help maximize your earnings during key buying periods throughout the school year.

    Check Out My YouTube Channel

    https://www.youtube.com/c/laurenfulton

    My Instagram

    https://www.instagram.com/laurentschappler/

    My Other YouTube

    https://www.youtube.com/@LaurenATsch

    Free Rebranded Teacher Facebook Group

    https://www.facebook.com/groups/749538092194115

    Support the show

    Show More Show Less
    13 mins
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