The digital marketing landscape for teacher-sellers has undergone a dramatic transformation since 2020, and those clinging to outdated strategies are watching their businesses slowly fade. This eye-opening episode pulls back the curtain on what's actually working in TPT marketing today versus what's simply wasting your precious time.

Ready for some tough love? Those static Instagram posts, random Pinterest pins linking directly to TPT, and scattered marketing efforts across multiple platforms aren't serving your business. Lauren breaks down why even established sellers are struggling when they refuse to adapt to the current competitive marketplace. The hard truth: if your marketing approach hasn't evolved since 2021, you're likely working harder while seeing diminishing returns.

But this isn't just about what to stop doing. Lauren delivers a clear, actionable framework for modern TPT marketing success: the "one platform, one funnel" approach. Discover why email marketing still delivers the highest ROI, how to strategically deploy short-form video content, when to invest in paid advertising, and why capturing customer information before sending traffic to TPT transforms your long-term profitability. She explains why a customer needs to encounter your product approximately seven times before purchasing—and how a properly structured marketing funnel makes this process both automated and efficient. Learn how to batch and repurpose content across platforms to create a harmonious marketing ecosystem where everything works together strategically rather than randomly.

Ready to transform your TPT marketing approach? Grab your ticket to the upcoming Teacher Seller Summit where Lauren will share even more game-changing strategies to help you stand out in today's competitive marketplace.

Get your ticket to the Teacher Seller’s Summit

https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

Check Out My YouTube Channel

https://www.youtube.com/c/laurenfulton

My Instagram

https://www.instagram.com/laurentschappler/

My Other YouTube

https://www.youtube.com/@LaurenATsch

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Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings.

But here's my confession: the moments that transformed my TPT business came from reluctantly attending events I nearly skipped. Six years ago, a casual brunch conversation during my first TPT conference introduced me to email marketing—a strategy that now generates six figures annually. More recently, implementing just one tactic from an expensive mastermind meeting tripled the revenue of a membership I co-own.

These experiences taught me something profound: success doesn't require consuming every piece of content or implementing dozens of strategies. Sometimes, all it takes is one powerful idea implemented with consistency. This realization is precisely why I created Teacher Seller Summit—a virtual conference designed for teacher-entrepreneurs who want high-impact business strategies without the travel expenses, childcare complications, or overwhelm of traditional conferences.

Whether you're making $100 or $10,000 monthly on TPT, the summit offers tailored learning opportunities through free mini-masterclasses, expert Q&A panels, roundtable discussions, and over 40 professional-level sessions. With both free preview passes and affordable Pro tickets (which include six months of extended access), TSS eliminates the common barriers that keep teacher-sellers from investing in their business growth.

The top sellers in our industry didn't reach their status by continuing what they've always done. They constantly learned, adapted, and implemented new approaches—even when it felt uncomfortable. If you're not where you want to be with your TPT business, showing up for yourself by attending events like Teacher Seller Summit might be the catalyst you need. The summit begins in just 24 days, and registration closes when the event starts.

Get your ticket to the Teacher Seller’s Summit

https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

Check Out My YouTube Channel

https://www.youtube.com/c/laurenfulton

My Instagram

https://www.instagram.com/laurentschappler/

My Other YouTube

https://www.youtube.com/@LaurenATsch

Free Rebranded Teacher Facebook Group

https://www.facebook.com/groups/749538092194115

Support the show

My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons.

• I tell you just how much extra money I made in March from my game board and task cards...
• Sending freebies to your email list with an upsell can generate additional revenue
• Release multiple products in a series simultaneously to maximize sales potential
• Recognize when to push yourself in business and when to give yourself grace
• Focus on high-impact activities during challenging life seasons rather than taking on new ventures

Teacher Seller Summit is coming up at the end of June with experts from TPT and online business spaces, including email marketing expert Liz Wilcox. Get your ticket now – there's even a free option available!

Get your ticket to the Teacher Seller’s Summit

https://laurenfulton.krtra.com/t/oTIxSLPqfhYf

Check Out My YouTube Channel

https://www.youtube.com/c/laurenfulton

My Instagram

https://www.instagram.com/laurentschappler/

My Other YouTube

https://www.youtube.com/@LaurenATsch

Free Rebranded Teacher Facebook Group

https://www.facebook.com/groups/749538092194115

Support the show