This week, Paisley will chat through Spotify’s recent platform changes in the podcasting space and what it means for PR + other trending audio news for ‘Industry Insights’. Then, she is joined by @sarahkarger to chat all things affiliate marketing! Sarah and Paisley will chat about:
🎙️Measuring the success of affiliate media relations efforts
🎙️How to keep up with the latest affiliate marketing trends to keep pitches relevant for the journalist’s needs
🎙️An outlook on the future of affiliate marketing
🎙️What’s trending in the commerce space outside of affiliates
🎙️Her publicist training program, Affiliate For Publicists
& more!

About Sarah: In a past life however, Sarah Karger was an eCommerce director for a men’s accessory retailer, overseeing all aspects of our team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business. Running the marketing department during the formative years of her career, she oversaw everything from media relations to pay-per-click advertising to graphic design, email marketing... and you guessed it, affiliate marketing!

Today, Karger is full-time publicist and partner at Comm Oddities, Inc. a remote boutique public relations house based in Denver, Colorado. On the side, Karger is extremely passionate about helping educate and consult with brands and publicists about affiliate marketing and the significant role it plays in earned media. With one successful course out and due to popular demand for a second, Karger is launching a new course on how to get started managing performance based (aka affiliate focused) PR campaigns as part of your PR strategy.

In her free time, Karger is also a hobby farmer, regeneratively raising cows, chickens, pigs and bees.

Resources Mentioned Within The Episode:

• PR Sharing Opps - https://www.facebook.com/groups/808530959549450
• Substack: https://substack.com/@brycegruber
• Conference: https://www.affiliatesummit.com/
• Lisa Bilyeu & Impact Theory: https://impacttheory.com/# & https://impacttheory.com/women-of-impact/

This week, Paisley will chat all about the rise of Threads, the girl dinner trend, as well as other Gen Z-led trends on the horizon as part of this week’s industry insights. Then, she is joined by @catherineseeds , President & CEO of Ketner Group to chat about all things Tech PR! Catherine will share her tips for:
👑Breaking through a cluttered Tech media landscape on behalf of your client
👑How to stay up-to-date on the latest industry news to provide informed POVs to clients
👑How to make your tech-focused pitch stand out within inboxes as AI and other tech trends dominate
👑Advice for anyone taking on a higher role within their organization
👑Ensuring that clients can be a leader within their niche & much more!

About Catherine: Catherine Seeds is president and CEO of Ketner Group Communications, the go-to PR agency for retail tech companies. During her tenure, she has played a crucial role in every phase of the agency’s success, including overseeing two rebrands, ensuring steady year-over-year revenue growth and team expansion, opening the agency’s office in New York, and growing their remote team.

This week, Paisley will discuss the @jonasbrothers @childrensplace campaign and the saturated @barbiethemovie buzz as part of "Industry Insights". Then, she is joined by @kgelworthy of @sevenhillscommunications to share all about her journey to starting a micro agency! Kristen will chat about her career journey in Marketing, Journalism, & PR, starting the conversation with clients about affiliate marketing, the importance of working with female-founded brands, & more!

About Kristen: Kristen is the Founder of Seven Hills Communications where she works with female-founded, mission-driven brands. She is also a graduate of Boston College.