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What drives you to get out of bed each morning? Is it just to collect a paycheck, or is there something deeper fueling your motivation? Brian Bosché, author of "The Purpose Factor," never expected his life to take such a dramatic turn. After achieving his dream job as a national journalist only to lose it a year later—along with his marriage ending and unresolved childhood trauma surfacing—Brian found himself in a dark depression searching for meaning.

This crisis led him to develop a revolutionary approach to purpose discovery. Rather than viewing purpose as some mystical revelation that comes while backpacking through Europe or staring at sunsets, Brian created a systematic process that delivers clarity in just 20-25 minutes. His definition cuts through the confusion: "Purpose is the best of what you have to help others."

Throughout our conversation, Brian dismantles common myths about purpose. It's not your job title—a lesson he learned painfully when his broadcasting career abruptly ended. It's not simply following your passion, which he defines as "a barely controllable emotion" and therefore an unreliable decision-making tool. Instead, purpose functions as your primary decision-making framework, helping you consistently experience fulfillment by contributing your unique combination of natural abilities, acquired skills, and personal wisdom.

The impact extends beyond personal satisfaction. Google's Project Aristotle found purpose-centered teams were 300% more effective than their counterparts. Yet many remain stuck in what Brian calls "the miserable normal," preferring familiar discomfort over uncertain growth. He reveals how childhood experiences of rejection create adult fears that manifest as people-pleasing, perfectionism, and procrastination—all barriers to purpose-driven living.

Whether you're knee-deep in the daily challenges of leadership or questioning your life's direction, this episode offers practical wisdom for experiencing fulfillment on demand. As Brian reminds us, in a world increasingly dominated by social media and AI, our greatest differentiator will be our ability to create authentic human connections while giving our best to others.

Ready to discover your purpose? Visit purposetest.com for Brian's assessment or grab "The Purpose Factor" on Amazon—and join the community of purpose-driven leaders transforming themselves and those around them.

https://www.thepurposefactor.com/

Brian Bosché-https://www.linkedin.com/in/brianbosche/

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com