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Today, we have a very special guest—my colleague and Director of Partner Growth at impact.com, Richa Dani. Richa’s journey to impact is fascinating, from leading performance marketing at a global agency in Australia to moving to New York and spearheading impact.com’s efforts to help publishers grow their business.

This podcast is called The Publisher’s Playbook for a reason, we focus on how publisher’s can not only survive but thrive in the performance and advertising industry. Richa shares how publishers can connect with brands, optimizing their profiles, leverage first-party data, and embrace paid placements.

If you’re a publisher looking to get noticed in a crowded marketplace or curious about where the industry is heading, this episode is packed with actionable advice and forward-thinking insights. As a bonus, if you’re a publisher and you want to connect directly with Richa and her team to find out more about the Partner Growth Program Apply Now

This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of retail media just as it seems to be swallowing up the entire ad market. Mike was in retail media way before it was cool.

In this episode, Mike shares what I think is a groundbreaking perspective: retail media isn’t just about sponsored listings and ads on shopping websites—Mike believes that we may have inadvertently discovered the world’s greatest testing ground for creative ideas. Imagine being able to experiment with ad concepts, messaging, visuals, even product features and benefits in real time, knowing immediately how it will translate into product sales, then using those insights to inform ad campaigns across every channel. It’s a fascinating look at how media, data, sales and creativity are all converging. So let’s get into the art and science of Retail Media.

In this episode of the Publishers Playbook, we welcome Ryan Hudson, co-founder of Honey and now founder of Pie.org. They discuss Ryan's journey from building and selling Honey to launching Pie.org, which aims to disrupt the advertising space with a consumer-aligned model. The conversation covers the motivations behind starting Pie, the unique features of their ad blocker, and the monetization strategies they plan to implement. Ryan shares his long-term vision for creating a more vibrant and open internet.