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The Psychology of Pricing: How Your Mindset Affects Your Bottom Line

The Psychology of Pricing: How Your Mindset Affects Your Bottom Line

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Highlights from this week’s conversation include:

  • Casey’s Background and Founder Journey (0:44)
  • The Intersection of Pricing and Psychology (2:47)
  • Connecting Arts to Sales Skills (5:10)
  • Understanding Customer Perception (7:00)
  • The Role of Self-Limiting Beliefs (9:07)
  • Practicing New Mindsets (14:02)
  • Measuring Progress in Mindset Change (16:48)
  • Belief Precedes Action (20:58)
  • Quantifying Pricing Execution Gaps (24:17)
  • Mindset vs. Frameworks in Pricing (28:11)
  • Tools for Decision-Making (30:46)
  • The Mission Behind Fearless Pricing (00:32:02)
  • Impact of Pricing on Business Value (34:58)
  • Value vs. Cost (38:17)
  • Psychographics in B2B (41:29)
  • Living a Life of Significance (43:16)
  • Connecting with Casey (47:11)

Join Micah Brandenburg, growth partner and exit strategist, as he unpacks the keys to achieving a legendary exit. Drawing on over 20 years of experience scaling companies, Micah shares actionable insights to help entrepreneurs live a life of significance, fund their unique financial goals, and build a legacy that transforms lives. Learn more at www.legendaryexits.com.

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.
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