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The Programmatic Life

The Programmatic Life

By: Karan Singh Amina Begum
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 Ten years ago, digital was one of the upcoming media channels. Today, thanks to advancements in technology, media formats and rapid consumer adoption, it’s the talk of the town. Programmatic technology continues to change the world of digital advertising, from how we view ads as consumers, to how we buy and sell inventory as advertisers. The industry is fast paced, challenging, innovative and built upon collaborations between brands, agencies, publishers, and tech vendors, as they work together to deliver relevant advertising to the constantly evolving consumer. With collaboration at their core, leading innovators of the digital landscape, Xandr are putting a spotlight on the people, and culture, that are the driving force behind the programmatic world in their brand-new podcast, ‘The Programmatic Life!’ As a leading, end-to-end platform, the team at Xandr have built strong relationships across both sides of the programmatic ecosystem. Throughout this series podcast hosts, Karan Singh, Head of Advertiser Partnerships and Amina Begum, Director Solutions Consulting, will be inviting some of their friends to come and share their experiences and opinions on topics such as diversity, navigating the Ad Tech trade shows and understanding industry jargon while asking hard hitting questions like ‘does advertising really work?’ The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.© 2023 The Programmatic Life Career Success Economics Marketing Marketing & Sales
Episodes
  • AdTech For Good: Making Progress

    AdTech For Good: Making Progress
    Oct 18 2022

    We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can each contribute to a long-lasting, sustainable world. 

    The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc. 
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    37 mins
  • Consumer Choice and Purposeful Marketing

    Consumer Choice and Purposeful Marketing
    Oct 11 2022

    Never before have we had so much access to content.  Social media has lowered the barriers of entry for content creators, while the increase in streaming services and broadcaster-on-demand platforms have pushed the bar higher and higher for the standard of content.  But how much choice is too much? 

    We’re joined by Alexandra Ong, Senior Data Stratagey Manager, Advanced Ads at Warner Brothers Discovery to get her take on how choice is changing the future of advertising. 

    The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc. 
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    30 mins
  • Jargon Armageddon

    Jargon Armageddon
    Oct 4 2022

    DSP, SSP, CPM, CPC, PMP, CPV…WTF? It’s no secret that the programmatic world is complex, but we’re on a mission to simplify it.  This week, Paul Gubbins, VP CTV Strategy at Publica stops by to share his opinion on how to navigate the acronyms.  We put his communication skills to the test by introducing the ‘dining table test’ asking Paul to describe what he does without the use of some of the most common bits of industry jargon.  Do you think he can do it?   

    The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc 
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    27 mins

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